Founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio, Procter & Gamble (P&G) is a multinational consumer goods corporation and one of the largest companies in the world. The company...
Procter & Gamble’s Super Bowl 2020 Teaser TV Spot is an exciting preview of what we can expect at the biggest game of the season. The ad highlights the company’s commitment to diversity and inclusion, featuring two well-known celebrities, Sofía Vergara and Rob Riggle.
The TV spot, titled "When We Come Together," begins with a shot of Vergara and Riggle watching a football game. Vergara, the star of "Modern Family," is clearly a football fan and is shown cheering for her favorite team. But what's really notable about this commercial is that, despite being filmed during a break in the game, its message is focused on social causes.
As the TV spot progresses, we are treated to a series of visuals that highlight the many different groups and societies that make up our world. Shots of people from all walks of life, of all ages, ethnicities and genders are included, showing P&G's commitment to inclusivity. Mixed into the various clips, we see product placements for P&G's various brands, including Tide, Crest and Pampers.
At the end of the commercial, the camera returns to Vergara and Riggle, who are now surrounded by an array of people from different backgrounds. They proclaim that everyone deserves a seat at the table, but "when we come together, there's no seating arrangement required."
Overall, P&G's Super Bowl 2020 Teaser TV Spot is a bold and well-made advertisement that pushes an important message about unity and inclusivity. Through its effective use of popular celebrities, catchy music, and vibrant visuals, the ad is sure to capture the attention of millions of people watching the big game.
Procter & Gamble Super Bowl 2020 Teaser TV commercial - When We Come Together Ft. Sofía Vergara, Rob Riggle produced for Procter & Gamble was first shown on television on January 29, 2020.
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