What the Xerox TV commercial - Work Can Work Better... With Xerox is about.
In the Xerox TV Spot, 'Work Can Work Better... With Xerox', the iconic document technology company emphasizes the importance of using their products and services to enhance business productivity. The commercial opens with a series of ambiguous images of company settings; a sea of endless cubicles illuminated by computer screens, stacks of papers spilling over office shelves, yellow sticky notes glued to computer monitors, and a bored-looking office worker slumped over his desk.
The voiceover then cheekily asks, "Is your workplace working?" before presenting the solution: Xerox. The ad goes on to show how Xerox's range of products and services, including their multifunction printers, scanners, and workflow solutions, can make work more efficient and productive.
The final scenes show employees joyfully high-fiving and sharing laughs, with the message "Work Can Work Better... With Xerox" displayed on the screen.
Overall, The ad effectively promotes Xerox's value proposition, that by using their products, businesses can improve their efficiency and transform mundane, unproductive workspaces into thriving, prosperous ones.
Xerox TV commercial - Work Can Work Better... With Xerox produced for
Xerox
was first shown on television on September 16, 2015.
Frequently Asked Questions about xerox tv spot, 'work can work better... with xerox'
We make work, work. Xerox.
Xerox CEO Steven Bandrowczak explained how the technology and software company plans to use artificial intelligence and augmented reality to help customers become successful, telling "The Claman Countdown" this will change the future of servicing equipment.
Xerox focuses on its document technology and document outsourcing business, and traded on the NYSE from 1961 to 2021, and the Nasdaq since 2021.
The company's product lines included copiers, printers, digital print production presses, and the software and systems support required for document production. In the 1990s Xerox developed digital photocopiers.
Unlike others' equipment, our machines operate independently and concurrently, allowing you to scan while you're printing, print while you're copying, copy while you're faxing, and more.
Xerox had been successful in transforming the photocopy industry with its development of xerography, a dry photocopying technique. To print pictures, an electrically charged photoconductor-coated metal plate and dry powder “toner” were used.
It may survive for a while longer as the demand for its products is still quite healthy. Furthermore, the company is already starting to adapt its offerings that accommodate home office users. Right now, I think that the company is going quite slow in the evolution of the business and it is going to be a long process.
Xerox Corp: Competitors
- HP Inc Headquarters. 58,000. $63.0B.
- Canon Inc Headquarters. Japan. 180,775. $29.8B.
- Ricoh Co Ltd Headquarters. Japan. 78,360. $15.8B.
- Lexmark International Inc Headquarters. 9,000.
The downfall of Xerox is a tale of technological change, management failure, and board irresponsibility. Some $38 billion in shareholder wealth has been destroyed in less than two years. The tragic fall of this icon presents important lessons for every company trying to find its way in the new Information Economy.
The company's Powered by Xerox® strategy is designed to leverage Xerox technology to drive developments in digital packaging and print; 3D printing; AI workflow assistants; and sensors and services for the Internet of Things.
Weaknesses of Xerox
Long term growth of xerox is impacted by higher days inventory as compared to competitors. Xerox only uses 1-2% of the research and development budget on new technology and evolution on their products, they should focus more on feature advancement.
Despite having a lot of technical knowledge, Xerox was unable to adapt to the changes brought about by the twenty-first century. The once-innovative business became stagnant. Whereas its competitors, like Apple, recognized the potential of the personal computer market and invested heavily in research and development.
