What the Applebees 550 Calorie Menu TV commercial - WTW? is about.

Applebee's is a popular American restaurant chain that is known for its extensive menu offerings and casual dining experience. In 2018, the restaurant chain released a new TV spot titled "WTW?" to promote its new 550 Calorie Menu.

The TV spot starts with a fun and upbeat tune that catches the viewer's attention. The camera then pans to show an Applebee's server bringing out a variety of dishes from the new 550 Calorie Menu to a table of four diners. The server then proceeds to ask the group, "What's the word?" to which one of the diners responds with "What the what?"

The group is then shown enjoying their meals, which are all under 550 calories, while the narrator explains the benefits of the new menu. The narrator highlights that the meals are not only healthier options but also packed with flavor.

Throughout the TV spot, viewers are treated to several mouth-watering shots of the new menu items, including a grilled chicken breast and bruschetta, a blackened shrimp and spinach salad, and a savory sirloin with steamed broccoli.

The "WTW?" TV spot effectively communicates Applebee's new 550 Calorie Menu offerings, highlighting the restaurant's commitment to providing healthy and delicious meal options to its customers. The spot ends with the narrator inviting viewers to visit their nearest Applebee's location to give the new menu a try.

Applebees 550 Calorie Menu TV commercial - WTW? produced for Applebee's was first shown on television on December 29, 2013.