Citi television commercial 2021

What the Citi TV commercial - Stares is about.

Citi TV Spot - 'Stares' Featuring Gustavo Sanchez Martinez is a heart-warming and inspiring commercial that showcases the power of an inclusive and diverse society.

The commercial begins with Gustavo Sanchez Martinez, a young boy with Down Syndrome, walking down a busy New York street with his father. As they walk, Gustavo begins to notice the stares of strangers, some of whom seem to look away in discomfort. However, as they approach a Citi billboard, he sees his own beaming smile reflected back at him, and he realizes that he's not alone.

The camera focuses on the billboard: a smiling Gustavo, surrounded by a diverse group of people of all ages, races, and abilities. The tagline reads, "It doesn't matter what you look like. It matters what you're made of."

The commercial effectively communicates multiple themes - the idea that everyone is valuable and deserves to be seen, the importance of diversity and inclusivity, and the power of positive representation in the media.

Overall, this commercial is a powerful reminder of the values we should all embrace as a society - one that acknowledges and celebrates the inherent worth and dignity of every individual, regardless of their background, appearance, or abilities.

Citi TV commercial - Stares produced for Citi (Banking) was first shown on television on July 19, 2021.