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AstraZeneca TV commercial - Up the Antibodies
AstraZeneca

AstraZeneca is a research-based biopharmaceutical company that is dedicated to pushing the boundaries of science and delivering life-changing medicines. The company's purpose underpins everything it d...

What the AstraZeneca TV commercial - Up the Antibodies is about.

AstraZeneca TV commercial - Up the Antibodies

Title: AstraZeneca TV Spot: 'Up the Antibodies' Featuring Jeff Bridges

Introduction:In this captivating AstraZeneca TV spot, titled 'Up the Antibodies,' the pharmaceutical giant introduces us to a remarkable collaboration. The advertisement features the iconic actor Jeff Bridges, best known for his roles in films like "The Big Lebowski" and "Crazy Heart." With a perfect blend of creativity and scientific marvel, this commercial takes us on a journey to discover how AstraZeneca is pushing the boundaries in the fight against diseases.

Scene 1: A Mysterious LaboratoryThe commercial opens in a sleek and futuristic laboratory. Jeff Bridges, dressed as himself, stands amidst an array of cutting-edge scientific equipment. The lighting is dim, adding an air of sophistication and innovation. As the camera pans across the room, we catch glimpses of scientists intently studying charts and test tubes.

Scene 2: The Melody of AntibodiesA gentle hum begins to fill the room, captivating Jeff Bridges. Curiosity guides him through the lab as he follows the enchanting melody. The camera surveys the laboratory apparatus, showcasing intricate visuals of antibodies pulsating to the rhythm of the music. The visuals combine science and artistry, emphasizing the elegance of our body's natural defense system.

Scene 3: Jeff Bridges' InsightEnthralled by the spectacle, Jeff Bridges pauses to provide insights on the importance of antibodies. With his trademark voice, he narrates how these microscopic defenders neutralize harmful invaders, keeping us safe and healthy. As he speaks, the camera transitions between close-ups of Bridges and awe-inspiring shots of antibodies battling against viruses and bacteria.

Scene 4: AstraZeneca's InnovationThe advertisement goes on to highlight AstraZeneca's groundbreaking work in the field of antibody research. Intricate animations demonstrate how AstraZeneca scientists harness the power of antibodies to develop cutting-edge therapeutics and treatments. The visuals showcase the commitment of the researchers, their dedication to transforming scientific breakthroughs into tangible medical advancements.

Scene 5: A Message of HopeTowards the end of the commercial, Jeff Bridges highlights the impact AstraZeneca's research has had on global health. He reminds viewers that by working together, we can strengthen our immune systems and overcome the challenges posed by diseases. The message is one of unity, resilience, and the power of medical innovation to change lives for the better.

Conclusion:The AstraZeneca TV spot, 'Up the Antibodies,' featuring Jeff Bridges,

AstraZeneca TV commercial - Up the Antibodies produced for AstraZeneca was first shown on television on September 14, 2022.

Frequently Asked Questions about astrazeneca tv spot, 'up the antibodies' featuring jeff bridges

To launch the campaign, AstraZeneca released an empowering public service announcement (PSA) starring Academy Award-winning actor Jeff Bridges, who recently very publicly discussed the fight of his life, first with lymphoma and then COVID-19, which he was exposed to in the time frame when he was receiving chemotherapy ...

Monoclonal antibodies (mAbs) synthesised in the laboratory aim to mimic natural antibodies which are produced by the body to selectively and specifically target pathogenic proteins or antigens in response to infection and neutralise them.

But in between all that, in Jan. 2021, while undergoing chemo, he contracted Covid. “I had no immune system to fight it,” Bridges said. “Chemo had wiped that out, which made it really, really tough.” Bridges added that he struggled to walk and breathe and ultimately spent five weeks in the hospital.

Actor Jeff Bridges reflects on his personal experience of COVID-19 and chemotherapy in a heartfelt new campaign from AstraZeneca, highlighting the experience of the immunocompromised as we come out of the pandemic.

AstraZeneca partners with major celebs Jeff Bridges, Kumail Nanjiani, Emily V. Gordon to tell immunocompromised community's story.

COVID-19 Vaccine AstraZeneca received a conditional marketing authorisation valid throughout the EU on 29 January 2021. The name of the vaccine was changed to Vaxzevria on 25 March 2021.

AstraZeneca and the University of Oxford also have a vector COVID-19 vaccine. Protein subunit vaccine. Subunit vaccines include only the parts of a virus that best stimulate your immune system. This type of COVID-19 vaccine contains harmless S proteins.

AstraZeneca's Evusheld (tixagevimab and cilgavimab, formerly AZD7442), a long-acting antibody combination, has been approved in Japan for both prevention (pre-exposure prophylaxis) and treatment of symptomatic disease caused by SARS-CoV-2 infection.

Everything Jeff Bridges Has Said About His Battle With Lymphoma: 'COVID Made My Cancer Look Like Nothing' After being diagnosed with non-Hodgkin lymphoma, Jeff Bridges has been candid about the ups and downs with his health.

Why are some people more likely to get Long COVID?

  • People who have experienced severe COVID-19 illness, especially those who were hospitalized or needed intensive care.
  • People who have underlying health conditions, such as diabetes, asthma, autoimmune diseases, or obesity.
  • People who did not get a COVID-19 vaccine.

In the 30-second ad, Charlie Puth, a 31-year-old singer with 21 million TikTok followers, steps out of a car wearing sunglasses, at night, and walks into a music venue flanked by a security guard.

While the Oxford/AstraZeneca vaccine is no longer being offered in the UK, the Medicines and Healthcare products Regulatory Agency (MHRA) still monitors potential side effects from this vaccine. The vast majority of side effects that have been reported for the Oxford/AstraZeneca vaccine are mild and short-term.

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AstraZeneca TV commercial - Up the Antibodies
Edelman

Edelman is a global communications firm that specializes in public relations, advertising, and marketing. The company was founded in 1952 by Daniel J. Edelman, and has since grown to become one of the...

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