Best Western television commercial 2023

What the Best Western TV commercial - Stay for Big Rewards is about.

Int. Best Western Hotel Lobby - Morning

The bustling lobby of a Best Western hotel is filled with guests from all walks of life. Families, business professionals, and adventurers gather in anticipation of their stay. The atmosphere is vibrant, with the sound of lively chatter echoing throughout the space.

Camera pans to a front desk where a friendly receptionist greets a couple with warm smiles. The couple checks in, their faces radiating excitement for their upcoming stay. As they collect their room keys, a catchy tune starts playing in the background.

The camera follows the couple as they make their way to the elevator. Along the way, they pass by various amenities, showcasing the hotel's commitment to guest satisfaction. A state-of-the-art fitness center, spacious meeting rooms, and a shimmering swimming pool catch their attention.

Cut to a spacious and beautifully appointed hotel room. The couple enters, depositing their luggage on the elegant bedspread. They marvel at the stunning view outside their window. They relax, knowing that their decision to stay at Best Western was the right one.

As the camera pans out, highlighting the hotel's modern architecture and inviting ambiance, a voiceover begins:

"Stay for Big Rewards, at Best Western..."

The camera cuts to various shots of happy guests enjoying the hotel's amenities. Families splashing in the pool, business professionals networking in the lobby, and adventurers lounging in the comfortable guest rooms.

"...where comfort meets convenience, and a world of rewards awaits."

The voiceover continues as the camera captures the essence of the hotel's warm and welcoming atmosphere.

"Reward yourself with each stay, earn points you can use any way. Whether business or leisure, we've got your needs covered, making every moment just better."

The camera pans to a close-up shot of a hotel key card featuring the Best Western logo, emphasizing the program's rewards system.

Rob Base and DJ EZ Rock's iconic song, "It Takes Two," begins to play, enhancing the energetic and fun-filled vibe of the spot.

As the song reaches its peak, the screen fades to black, leaving only the Best Western logo and the tagline:

"Stay for big rewards, only at Best Western."

Fade out.

Note: While this is an imaginative portrayal of a potential Best Western TV spot, it is worth mentioning that advertising campaigns are typically created by marketing professionals in collaboration with advertising agencies. The final TV spot would incorporate professional talent, cinematography, and branding elements specific to Best Western.

Best Western TV commercial - Stay for Big Rewards produced for Best Western was first shown on television on February 13, 2023.

Song from commercial Best Western TV Spot, 'Stay for Big Rewards' Song by Rob Base, DJ EZ Rock

"It Takes Two" by Rob Base & DJ EZ Rock"It Takes Two" is a song by the American hip hop duo Rob Base and DJ EZ Rock. The song was released in 1988 and became a top-40 single, later certified platinum by the Recording Industry Association of America (RIAA). The song is known for its catchy beat and repetitive "Yeah! Woo!" sample from Lyn Collins' 1972 song "Think (About It)", which was produced by James Brown.

Music Video and AlbumThe official music video for "It Takes Two" was released in 1988 and can be found on YouTube ). The song was included on the duo's debut studio album, also titled "It Takes Two", which was released on August 9, 1988, through Profile Records.

Legacy and RecognitionThe song has since become a classic hip hop track and has been sampled in numerous songs and used in various media, including movies and TV shows. In addition to its platinum certification, "It Takes Two" has also been recognized by several music publications, including Rolling Stone, as one of the greatest hip hop songs of all time.

Overall, "It Takes Two" is a seminal hip hop track that has had a significant impact on the genre and continues to be celebrated and enjoyed by fans today.