What the Gildan TV commercial - Epic Underwear Commercial is about.

Gildan, the American manufacturer of high-quality apparel, launched a new TV spot in 2023 titled 'Epic Underwear Commercial' featuring country superstar Blake Shelton. The ad aims at promoting Gildan's men's underwear line and highlights its superior features.

The TV spot opens with Blake Shelton waking up in his bedroom wearing only his Gildan underwear. He stretches, yawns, flexes his muscles, and starts singing a revamped version of his hit song 'God's Country' with the new lyrics that promote Gildan's underwear. The lyrics go, "Got my Gildan on, feels like heaven all day long, gotta get me more, feels like I'm wearing nothing, nothing at all."

As he sings, the camera zooms into his Gildan underwear, showing the tagless, breathable, and moisture-wicking fabric that keeps him comfortable and cool all day long. The camera then shifts to different scenes showing a range of men wearing Gildan's underwear in different activities such as running, working, and relaxing.

In the final scene, Blake Shelton stands on a stage with a group of men, all wearing Gildan underwear of various colors. He delivers the final lines of the song, as fireworks light up the night sky, "Gildan underwear, wear it like a man, Gildan underwear, the best thing since we began."

The TV spot ends with a slogan "Feel the difference with Gildan's underwear. Don't settle for anything less."

Overall, Gildan's TV commercial featuring Blake Shelton highlights the comfort, quality, and style of its underwear line, making it stand out from its competitors. The ad is a reminder that wearing comfortable and high-quality underwear can make a big difference in men's lives.

Gildan TV commercial - Epic Underwear Commercial produced for Gildan was first shown on television on April 6, 2015.