Mitsubishi is a Japanese multinational company that is known for its diverse range of highly engineered products, including cars, electronic appliances, and heavy industrial equipment. Founded in 1870...
In 2014, Mitsubishi launched a captivating TV spot for their Outlander Sport model, featuring the captivating song "New Beauty" by Bobby Caldwell. This commercial left a lasting impression on viewers with its vibrant visuals and infectious melody, making it one of the most memorable advertisements of the year.
The TV spot opens with a stunning landscape shot, showcasing the rugged beauty of the great outdoors. The camera then zooms in on the sleek and stylish Mitsubishi Outlander Sport, which is parked amidst nature's splendor. As the vehicle begins to move, the intoxicating melody of Bobby Caldwell's "New Beauty" starts playing, instantly capturing the attention of the audience.
While the Outlander Sport drives through various terrains, the commercial focuses on its admirable features that make it a perfect companion for adventurous souls. The captivating song perfectly syncs with the dynamic editing, creating a seamless visual and auditory experience. As the chorus hits, the camera pans to the interior of the vehicle, revealing its spacious and luxurious cabin. The commercial also highlights the advanced safety features and cutting-edge technology that Mitsubishi has incorporated into the Outlander Sport, strengthening its position in the competitive SUV market.
Throughout the TV spot, the stunning cinematography and the compelling music work together to create an emotional connection with the viewers. The uplifting lyrics of "New Beauty" mirror the spirit of adventure and the joy of exploring new horizons, resonating with those who seek the thrill of the unknown.
The commercial concludes with a powerful shot of the Outlander Sport against a breathtaking sunset, symbolizing the end of a satisfying journey and the beginning of new adventures.
Mitsubishi's choice to utilize Bobby Caldwell's "New Beauty" in their TV spot for the 2014 Outlander Sport was a stroke of genius. The song's catchy rhythm and optimistic lyrics perfectly complemented the striking visuals, creating a harmonious blend that left a lasting impression on audiences. This ad not only showcased the remarkable features of the Outlander Sport but also evoked a sense of wanderlust and the desire to embrace life's beauty.
2014 Mitsubishi Outlander Sport TV commercial - New Beauty Song Bobby Caldwell produced for Mitsubishi was first shown on television on October 18, 2013.
"What You Won't Do for Love" by Bobby Caldwell
"What You Won't Do for Love" is a song by American singer-songwriter Bobby Caldwell ). It was released as the lead single from his self-titled debut album in September 1978. The song was co-written by Caldwell and Alfons Kettner.
Reception and Legacy
The song was both a critical and commercial success , reaching No. 9 on the US Billboard Hot 100 chart and No. 6 on the US Billboard R&B chart. It was also a hit internationally, charting in several countries.
"What You Won't Do for Love" has been covered and sampled by numerous artists, including Go West, Boyz II Men, and Tupac Shakur. It has also been featured in various movies, TV shows, and commercials over the years.
Bobby Caldwell's Career
Bobby Caldwell was born on August 15, 1951, in New York City. He is a singer, songwriter, and multi-instrumentalist who has released numerous albums over the course of his career. In addition to "What You Won't Do for Love," some of his other popular songs include "My Flame," "Open Your Eyes," and "Heart of Mine."
In March 2023, news outlets reported that Bobby Caldwell had passed away at the age of 71. His music and legacy continue to inspire and influence musicians and fans around the world.
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