What the Cheez-It TV commercial - Superhero is about.

In the Cheez-It TV Spot, 'Superhero,' former football player Desmond Howard is depicted as a superhero who can save the day with a box of Cheez-It crackers. The commercial features Howard wearing a superhero costume and flying through the air, while holding a box of Cheez-It crackers.

As Howard lands, he finds a group of people in distress, who are in dire need of a snack. He quickly takes out the box of Cheez-It crackers, and starts throwing them to the people one by one, thus saving the day.

As the commercial progresses, the narrator states: "When snack time calls, Cheez-It has your back. It's the great tasting, cheesy snack that hits the spot every time."

The ad is a great representation of the ongoing efforts of Cheez-It to stay relevant and appealing to a younger audience. The superhero costume is an innovative approach to promoting a snack, as opposed to the traditional, straightforward ads.

Desmond Howard's involvement in the commercial also appeals to football fans, thus making it even more relatable and appealing. With this ad, Cheez-It managed to attract both football fans and enthusiasts of quirky advertisements.

Cheez-It TV commercial - Superhero produced for Cheez-It was first shown on television on September 11, 2015.