Applebee's is an American restaurant chain that was founded in 1980 by Bill and T.J. Palmer. The restaurant first opened its doors in Decatur, Georgia, and has since grown to become a popular dining d...
The Applebee's Wood Fired Grill Salads TV spot, 'Bottled' opens with a close-up shot of a stylish bottle of salad dressing with a gourmet label displaying a picture of fresh greens and vegetables. As the camera zooms out, we see a man reaching for the bottle of salad dressing on the shelf of his local grocery store. Suddenly, the man's hand is replaced by a waiter's hand who escorts him to an upscale, wood-fired grill restaurant.
As the scene changes, we see the waiter serving the man a delicious salad made with fresh greens, juicy steak, and topped with the same gourmet dressing. The voiceover encourages viewers to "skip the bottled dressing, and taste the salads you've been missing at Applebee's Wood Fired Grill."
The ad aims to promote Applebee's wood-fired grill salads, which are handcrafted with the freshest ingredients. The message is that dressing cannot replace the quality of genuinely fresh ingredients. The spot succeeds by illustrating the difference between the bottled salad dressing and the made-to-order salad at Applebee's.
Overall, the commercial is visually captivating, with high-quality images and a clear message. Applebee's aim to appeal to customers who are seeking healthy and fresh meals while showcasing the quality of their salads.
Applebees Wood Fired Grill Salads TV commercial - Bottled produced for Applebee's was first shown on television on July 4, 2016.
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