What the Dominos Pizza Specialty Chicken TV commercial - Failure is an Option is about.
The Domino's Pizza Specialty Chicken TV Spot titled 'Failure is an Option' is a humorous and clever ad showcasing the brand's latest menu offering, the Specialty Chicken. The ad features a group of chefs working on perfecting the recipe for Specialty Chicken. The head chef explains how they've tried everything to make the perfect dish, and it's always failed. He then admits that failure is an option, and they need to embrace it as a way to improve and innovate their creations.
The ad then shows different experiments gone wrong, including one where the chicken is set on fire and another where it's launched into the ceiling. Despite the mishaps, the team keeps experimenting until they finally come up with the perfect Specialty Chicken recipe. The ad ends with the message that failure is an option, but it's only through experimentation and persistence that great things are accomplished.
The ad is a fun and clever way of promoting Domino's new Specialty Chicken, which is essentially a pizza that replaces the traditional crust with breaded chicken. Its humorous tone and willingness to embrace failure as a part of the creative process make it stand out from other fast-food commercials. Ultimately, the ad encourages viewers to be open to new ideas, take risks, and not be afraid of making mistakes.
Dominos Pizza Specialty Chicken TV commercial - Failure is an Option produced for
Domino's
was first shown on television on April 20, 2014.
Frequently Asked Questions about domino's pizza specialty chicken tv spot, 'failure is an option'
12 bites
The boneless chicken product features a delicious combination of toppings, sauces and cheeses layered over 12 bites of lightly breaded, 100 percent whole breast white meat chicken.
The specialty chicken consists of breaded chicken breast cubes, loosely bound together with melted cheese and other toppings, and shaped into a long rectangle. It's similar to eating chicken topped pizza without any crust.
Domino's Pizza
Though Domino's runs dine-in restaurants, its USP relies more on the home delivery aspect of the service. “Fresh, hot pizza delivered in 30 minutes or less, guaranteed.” Domino's advertises this claim and promises to not charge for the order if it's not delivered in 30 minutes.
Domino's purchases pork, beef and poultry ingredients from suppliers who obtain their products from farmers and ranchers who raise and care for their animals in compliance with local, state, and federal guidelines, industry best practices and the support of farm animal veterinarians.
After dissembling a whole chicken, you should end up with 8 pieces: two breasts, two thighs, two drumsticks, and two wings. See tips below on how to use the leftover carcass. With the chicken breast side up, run a sharp knife down the center of the breasts and slice down, splitting in two.
The recommended single portion of chicken is 3 to 4 ounces, about the size of a deck of playing cards. Some people use the palm of their hand as a guide. Depending on the vendor, some chicken breasts are two or three times the recommended serving size.
Calorie- and fat-wise, Domino's Specialty Chicken aren't nearly as bad as I thought - especially if you go the sharing route. However, sodium is right on par with what I assumed: As I'm sure you know, most fast food meals are sodium bombs, and Specialty Chicken is no exception.
1. Spicy Jalapeno-Pineapple - Here's the thing: I liked this one by far the most, and I don't really like pineapple all that much. The Spicy Jalapeno-Pineapple is by far the lightest offering of the Specialty Chicken bunch and is easily the best. The jalapeno's not too hot, and the pineapply glaze isn't overly sweet.
Unlike rivals, Domino's focuses on creating new tech and then develops engaging advertising around it to connect with customers and stand out in a fragmented field with national chains, regional stores and independent players.
Domino's Promotion & Advertising Strategy:
Dominos does promotion and advertising aggressively in its marketing mix. Dominos does majority of its promotions on its websites, mobile apps and personalised SMS to individual customers to gain more attention by making them aware of the new offers and discounts.
Domino's boneless chicken is the answer to your craving for boneless chicken wings. Our recipe is simple. First, we take 100 percent whole white breast meat. Then we lightly bread our boneless chicken with savory herbs, ensuring each bite is just as delightful as the last.
For simplicity, you can place them into three general categories: Laying, meat-producing and dual-purpose breeds.