What the Cheez-It TV commercial - You Cant Rush Beauty is about.

The Cheez-It TV Spot, 'You Can't Rush Beauty' is a funny and entertaining commercial that features Desmond Howard, a former NFL player and Heisman Trophy winner, as the spokesman for Cheez-It crackers.

The commercial opens with Howard standing on a football field, holding a Cheez-It cracker in his hand. He looks belligerently at the camera and declares that "beauty takes time." He then proceeds to take a bite out of the cracker and chews it slowly, savoring every moment of the experience.

As Howard continues to chew, the camera pans to the Cheez-It factory, where we see the crackers being made by a team of workers who are rushing to keep up with Howard's slow and methodical eating pace. The workers are frantically trying to keep up, but they simply can't match Howard's practiced and patient approach to eating Cheez-Its.

In the end, Howard finishes the cracker and winks at the camera, as if to say, "You can't rush beauty." It's a hilarious and memorable moment that perfectly captures the essence of Cheez-It's fun and playful brand personality.

Overall, this TV spot is an effective use of humor and celebrity endorsement to promote the Cheez-It brand. By using Desmond Howard as the spokesman and positioning the brand as a premium snack that shouldn't be rushed, the commercial helps to establish Cheez-It as a high-quality and indulgent treat that consumers should savor and enjoy.

Cheez-It TV commercial - You Cant Rush Beauty produced for Cheez-It was first shown on television on September 11, 2015.