What the Susan G. Komen for the Cure TV commercial - Off the Sidelines is about.
Susan G. Komen for the Cure is a non-profit organization that is dedicated to raising awareness and funds for breast cancer research. The organization's most recent television spot, "Off the Sidelines," is a powerful call to action that encourages women to take charge of their health and get involved in the fight against breast cancer.
The TV spot begins with a series of images of women going about their daily lives, while a voiceover narrates the sobering statistics about breast cancer. The tone is serious and urgent, as the narrator reminds viewers that 1 in 8 women will be diagnosed with breast cancer in their lifetime and that more needs to be done to find a cure.
As the spot progresses, the focus shifts to the stories of real women who have been affected by breast cancer. These women, who are survivors, caregivers, and activists, provide a glimpse into the impact that breast cancer can have on a person's life. Despite the challenges they've faced, these women are determined to make a difference and to help others who are fighting the disease.
The message of "Off the Sidelines" is clear: every woman has a role to play in the fight against breast cancer, whether that means getting screened regularly, participating in fundraising events, or supporting a friend or family member who's been diagnosed. By coming together and taking action, we can work toward a world where breast cancer is no longer a threat to the women we love.
Overall, the Susan G. Komen for the Cure TV spot is a moving tribute to the women who are battling breast cancer and a powerful reminder of the importance of taking action in the fight against this devastating disease.
Susan G. Komen for the Cure TV commercial - Off the Sidelines produced for
Susan G. Komen for the Cure
was first shown on television on February 15, 2015.
Frequently Asked Questions about susan g. komen for the cure tv spot, 'off the sidelines'
History. The foundation's namesake, Susan Goodman Komen, died of breast cancer in 1980 at the age of 36. Susan Komen's younger sister, Nancy Brinker, believed that Susan's outcome might have been better if patients knew more about cancer and its treatment, and founded the Susan G. Komen Breast Cancer Foundation in 1982 ...
Nancy G. BrinkerSusan G. Komen for the Cure / Founder
Nancy G. Brinker is regarded as the leader of the global breast cancer movement. Her journey began with a simple promise to her dying sister, Susan G. Komen, that she would do everything possible to end the shame, pain, fear and hopelessness caused by this disease.
Susan G. Komen dies of breast cancer at age 36. Before she dies she asks her sister, Nancy G. Brinker, to promise to do everything possible to end breast cancer.
1983
1983 First Susan G. Komen Race for the Cure® is held in Dallas, Texas, with 800 participants. First Komen National Awards Luncheon is held in Dallas with special guest, former First Lady Betty Ford.
verb. come [verb] to arrive at (a certain state etc) arrive at [phrasal verb] to reach.
1983
Nancy Brinker, Founding Chairman of the Komen Foundation, organized the first Race for the Cure in Dallas, Texas in 1983. The Race for the Cure is now the largest series of 5K runs in the United States.
Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations.
1976The Cure / Active from
The Cure | Bio. It all started in 1976 as Easy Cure, formed by Robert Smith (vocals, guitar) along with schoolmates Michael Dempsey (bass), Lol Tolhurst (drums) and local guitar hero Porl Thompson.
Komen halted funding for screening exams for Planned Parenthood, a move many saw as a politicization of the cause. Though the decision was reversed, it caused the resignation of several staff members and damaged public perception.
Haley refused saying the companies were too commercial. But “Self” really wanted to have her ribbon. The magazine consulted its lawyers and was advised to come up with another color. It chose pink, a color that focus groups say is soothing, comforting and healing - a far cry from what breast cancer really is.
Pink has been the color of the Susan G. Komen for the Cure Foundation since it's start. In 1990, the first breast cancer survivor program was launched at the Susan G. Komen Race for a Cure® in Washington D.C. Later that year, pink buttons were made by the survivor program to help promote awareness and programs.
H.E.R. – a Health Equity Revolution
Komen, we believe in equitable access to breast health care for everyone. You can count on us to be your go-to source for timely breast health information, services and resources through our program Stand for H.E.R. – a Health Equity Revolution.