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General Electric TV commercial - What Matters
General Electric

Title: General Electric: Pioneering Innovation for a Brighter FutureIntroduction:General Electric (GE), founded in 1892, is a renowned multinational conglomerate that has left an indelible mark on the...

What the General Electric TV commercial - What Matters is about.

General Electric TV commercial - What Matters

General Electric's TV spot, 'What Matters', is a touching 30-second ad that showcases the brand's commitment to innovation and progress. The advertisement follows a young girl as she steps out of her house and starts walking through the streets, observing the world around her. She moves through a bustling cityscape, watching as planes soar overhead, trains rumble past, and electricity powers countless machines.

As she continues her journey, the girl stops and looks up at an enormous, multi-storey General Electric sign – a symbol of the company's ongoing mission to improve the world around us. The narrator's voice enters the scene, inviting the viewers to join GE in its quest for innovation and progress, urging them to consider the things that really matter in life.

As the ad progresses, we see more inspiring imagery of technology and progress – from the world's largest jet engine to cutting-edge medical scanners. The girl continues to journey through a world of innovation, ultimately leading to a powerful scene of a rocket launching into space.

The ad's final message is clear: General Electric values innovation and progress above all else. The company encourages its employees and viewers alike to look beyond the surface appearances of the world, to see the potential for growth and transformation. 'What Matters' is a poignant reminder of the limitless possibilities that exist when we embrace change and strive for something more significant than ourselves.

Overall, General Electric's TV spot, 'What Matters', is a powerful and inspiring ad, showcasing the company's ongoing commitment to innovation and progress. Through its well-crafted imagery and optimistic tone, the ad encourages viewers to join GE in its quest to change the world and make a difference in the lives of others.

General Electric TV commercial - What Matters produced for General Electric was first shown on television on November 27, 2019.

Frequently Asked Questions about general electric tv spot, 'what matters'

Answer. The General Electric Company (GE) is an American multinational company. For more than 130 years, GE has invented the future of industry. Today, GE is best known for its work in the Power, Renewable Energy, and Aerospace industries.

Formerly one of the most powerful companies in the world, GE has been drawn and quartered, divesting from much of its core business and getting rid of its capital division. In 2022, after years of severely underperforming, the company split into three: GE Aerospace, GE HealthCare and GE Vernova.

/ˌdʒenrəl ɪˈlektrɪk/ /ˌdʒenrəl ɪˈlektrɪk/ (abbreviation GE) ​a US company that produces electrical products and aircraft engines, and is involved in many other business activities.

GE operates in the aerospace, power, and renewable energy industries. Aerospace currently generates the most profit and revenue for GE.

Customer-Focused Innovation: GE's innovation process begins with understanding the customer's needs and working backward to design solutions. This customer-centric approach ensures that the company's innovations are relevant and valuable to its market.

General Electric's main generic strategy for competitive advantage is differentiation. In this strategy, the company's goal is to attract target customers to products that are special and unique. These products are made through research and development that GE is known for.

The 2008 financial crisis hit GE hard. The company's stock fell 42% during the year, and after Welch's departure, it became clear that GE was overstretched and bloated. Losses by the GE Capital financial segment nearly sank the company during the Great Recession.

The company's renewable energy business has been facing challenges due to inflation and supply chain pressures. The unit reported a loss of $2.2 billion in 2022. It is reducing global headcount at the onshore wind unit by about 20% as part of a plan to restructure and resize the business.

Boeing CoLockheed MartinLegrandLutron Electronics CompanyUnited Technologies CorporationLeviton General Electric/Competitors

General Electric is one of the best performing B2B brands on social media and regularly makes the list of best B2B brands to follow. With an active presence across social networks, GE maintains social media profiles that cover its diverse range of products and services.

Corporate Strategy Many of the large business units of GE differentiate their outputs through high quality while they simultaneously maintain low per unit cost operation. It adopted three company-wide growth initiatives: globalisation, services and six sigma quality.

Great news for investors – General Electric is still trading at a fairly cheap price. According to my valuation, the intrinsic value for the stock is $154.61, which is above what the market is valuing the company at the moment. This indicates a potential opportunity to buy low.

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Agenices of the General Electric TV Spot, 'What Matters'

General Electric TV commercial - What Matters
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

General Electric TV commercial - What Matters
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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