Title: General Electric: Pioneering Innovation for a Brighter FutureIntroduction:General Electric (GE), founded in 1892, is a renowned multinational conglomerate that has left an indelible mark on the...
General Electric's TV spot, 'What Matters', is a touching 30-second ad that showcases the brand's commitment to innovation and progress. The advertisement follows a young girl as she steps out of her house and starts walking through the streets, observing the world around her. She moves through a bustling cityscape, watching as planes soar overhead, trains rumble past, and electricity powers countless machines.
As she continues her journey, the girl stops and looks up at an enormous, multi-storey General Electric sign – a symbol of the company's ongoing mission to improve the world around us. The narrator's voice enters the scene, inviting the viewers to join GE in its quest for innovation and progress, urging them to consider the things that really matter in life.
As the ad progresses, we see more inspiring imagery of technology and progress – from the world's largest jet engine to cutting-edge medical scanners. The girl continues to journey through a world of innovation, ultimately leading to a powerful scene of a rocket launching into space.
The ad's final message is clear: General Electric values innovation and progress above all else. The company encourages its employees and viewers alike to look beyond the surface appearances of the world, to see the potential for growth and transformation. 'What Matters' is a poignant reminder of the limitless possibilities that exist when we embrace change and strive for something more significant than ourselves.
Overall, General Electric's TV spot, 'What Matters', is a powerful and inspiring ad, showcasing the company's ongoing commitment to innovation and progress. Through its well-crafted imagery and optimistic tone, the ad encourages viewers to join GE in its quest to change the world and make a difference in the lives of others.
General Electric TV commercial - What Matters produced for General Electric was first shown on television on November 27, 2019.
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