Overview of Green Mountain CoffeeGreen Mountain Coffee Roasters Inc. (GMCR) is a specialty coffee and coffee maker business that was established in 1981 and was headquartered in Waterbury , Vermont. T...
In the Green Mountain Coffee TV Spot, 'Coffee Sourcing,' the message is clear: the company is committed to sourcing its coffee beans responsibly.
The ad opens with vibrant images of coffee beans growing in verdant fields. We see close-ups of the beans in various stages of growth, as well as the farmers who are tending to the crops. The voiceover explains that Green Mountain Coffee has a team of experts who travel the world to find the best beans, while also ensuring that the farmers are being treated fairly and the environment is being protected.
The ad highlights the company's partnership with Fair Trade USA, which ensures that farmers receive fair prices for their crops, as well as additional premiums that can be invested in their communities. We see images of farmers working together and using funds generated from the sale of their coffee to build schools and improve their infrastructure.
The ad is a strong statement about the value of responsible sourcing and the role of corporations in creating a better world. By showing the faces of the farmers and the efforts of the company to work with them, Green Mountain Coffee is able to connect with consumers on a personal level, tapping into our desire to do good and make a positive impact on the world.
Overall, the Green Mountain Coffee TV Spot, 'Coffee Sourcing,' is a compelling message of hope and responsibility, one that reminds us that even the simple act of enjoying a cup of coffee can have far-reaching effects on people and the planet.
Green Mountain Coffee TV commercial - Coffee Sourcing produced for Green Mountain Coffee was first shown on television on February 5, 2017.
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