Overview of Green Mountain CoffeeGreen Mountain Coffee Roasters Inc. (GMCR) is a specialty coffee and coffee maker business that was established in 1981 and was headquartered in Waterbury , Vermont. T...
"The Story" TV spot for Green Mountain Coffee Dark Magic takes viewers on a captivating journey through the origins and essence of their beloved, bold blend. Transported to the lush hills of South America, the ad begins by showcasing the dedication and passion of the coffee farmers who painstakingly cultivate the beans.
With cinematic flair, the camera pans across the picturesque landscape, capturing the magical moments when the sun rises and bathes the coffee plantations in golden hues. Lighthearted music starts to play, adding an upbeat rhythm to the narrative.
Interspersed with breathtaking shots of the coffee plants, the TV spot zooms in on the hands of the farmers, caressing the brushwood coffee beans. The voiceover narrates, "Deep within every bean lies a story, a story of intensity and intrigue."
As the scene transitions from the coffee farms to the roasting facility, the spot showcases the meticulous process behind creating the Dark Magic blend. The roasters, dressed in traditional attire, masterfully operate the machinery, carefully controlling the temperature and timing to bring out the coffee's fullest flavor.
In a montage, the advertisement showcases individuals from various walks of life enjoying a cup of Dark Magic Coffee. From early risers at a bustling cafe to office workers looking for a mid-afternoon pick-me-up, each person takes a moment to savor the richness and complexity of the Dark Magic blend.
The ad concludes with an inspirational message, "Embrace the allure of Dark Magic Coffee and let its boldness fuel your day." A montage of smiling faces fades into the iconic Green Mountain Coffee logo, leaving viewers with a sense of intrigue and curiosity to try the Dark Magic blend for themselves.
"The Story" TV spot from Green Mountain Coffee Dark Magic not only highlights the dedication of the coffee farmers and the craftsmanship behind the blend but also captures the essence of the transformative moments that a single cup of coffee can bring to our everyday lives.
Green Mountain Coffee Dark Magic TV commercial - The Story produced for Green Mountain Coffee was first shown on television on January 28, 2018.
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