Overview of Green Mountain CoffeeGreen Mountain Coffee Roasters Inc. (GMCR) is a specialty coffee and coffee maker business that was established in 1981 and was headquartered in Waterbury , Vermont. T...
Title: The Story of Green Mountain Coffee Costa Rica Paraíso
Introduction:Green Mountain Coffee Costa Rica Paraíso, known for its aromatic and flavorful blends, embarked on a creative journey to capture the essence of its coffee through a captivating TV spot. Titled 'The Story', this commercial beautifully brings to life the enchanting origin and passion behind each cup of Green Mountain Coffee Costa Rica Paraíso.
Scene 1: A Vibrant Morning in Costa RicaThe commercial begins with a breathtaking view of the lush coffee plantations at dawn in the heart of Costa Rica. The camera gracefully glides through the rows of coffee trees, capturing the vibrant green leaves shimmering with drops of morning dew.
Scene 2: The Passionate FarmerWe are introduced to Miguel, a passionate and dedicated farmer who embraces the long-standing tradition of coffee cultivation. Miguel's weathered hands carefully pick the ripe coffee cherries, emphasizing the connection between the land, the farmer, and the quality of each bean.
Scene 3: The Journey BeginsThe scene transitions to a bustling coffee mill, where the harvested cherries are meticulously sorted and processed. The camera delicately zooms in, capturing the intricate machinery and the skilled workers. The synchronous rhythm of their tasks represents the care and attention given at every step of the coffee-making process.
Scene 4: The Roasting ProcessThe spotlight now focuses on the roasting room, where the rich aroma of freshly roasted coffee fills the air. A master roaster, Arturo, roams around the room, diligently monitoring the roasting process. As the beans transform from green to a deep, chocolaty brown, the intense flavors are unlocked.
Scene 5: The Art of BrewingThe camera shifts into a cozy and modern brewery, where a barista carefully pours the freshly roasted coffee into a cup. The steam rises, mirroring the anticipation and allure of a perfect cup of Costa Rican coffee.
Scene 6: The Journey Comes Full CircleAs we follow the barista holding the cup of brewed coffee, the camera takes us back to where it all began: the picturesque coffee plantation. Miguel joyfully sips the coffee in the shade of the trees, experiencing the incredible result of his hard work and dedication.
Scene 7: Sharing the MagicThe commercial ends with a heartwarming scene of Miguel and the barista raising their cups in a toast, symbolizing the bond created between the coffee farmer and the coffee lover. The slogan, "Green Mountain Coffee Costa Rica Paraíso: Nature's gift in every cup," appears on the screen as a reminder of the harmony between nature, people, and coffee.
Conclusion:'The Story' TV spot by Green Mountain Coffee Costa Rica Paraíso eloquently captures the journey that each cup of their coffee takes, from the vibrant plantations to the hands of passionate farmers and skilled artisans. This visually stunning portrayal invites coffee enthusiasts to savor the magic and profound connection found in each sip of their Costa Rican coffee.
Green Mountain Coffee Costa Rica Paraíso TV commercial - The Story produced for Green Mountain Coffee was first shown on television on January 6, 2019.
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