Kmart, once a thriving and iconic American retail company, has a history reaching back nearly a century. Founded in 1899 by Sebastian Spering Kresge, Kmart started as a small five-and-dime store in De...
Title: The Flat Screen Fist Pump: A Kmart TV Spot
Introduction:In the bustling world of retail advertising, one TV spot managed to capture the essence of excitement, affordability, and modern technology all in one power-packed punch. Enter "The Flat Screen Fist Pump," a Kmart commercial that quickly became a sensation, thanks in no small part to the infectious and catchy song sung by the talented Asia Bryant. Let's delve into the world of this iconic advertisement and discover what made it so memorable.
The Setting:The TV spot opens with a vibrant and energetic atmosphere—a Kmart store buzzing with shoppers eager to find the best deals. As the camera pans across the well-stocked electronics section, the spotlight falls on an incredible offer—a markdown on flat-screen TVs that is simply too good to resist. The air is charged with anticipation.
The Concept:To capture the essence of consumers' delight when they find unbeatable bargains, the creative team behind this Kmart TV spot developed a unique concept—the "Flat Screen Fist Pump." This gesture signifies the triumphant feeling one experiences when they score a great deal, symbolizing the affordability and quality that Kmart has to offer.
The Choreography:As the upbeat music swells, shoppers from all walks of life come together to showcase their best version of the Flat Screen Fist Pump. The choreography is simple, yet bold and empowering, as participants raise their flat-screen TVs to triumphantly pump their fists in the air. It's a celebration of the thrill that comes with getting so much more for less.
The Song:Now, let's talk about the heart and soul of this Kmart TV spot—the infectious song performed by the talented Asia Bryant. With an irresistibly catchy melody and empowering lyrics, the song perfectly captures the spirit of the Flat Screen Fist Pump. The energetic vocals of Asia Bryant serve to amplify the excitement of the shoppers and their joyous moment of triumph.
Lyrics Excerpt:
(Verse 1)Oh, the deals at Kmart are tough to beat,When you find a flat screen at a price so sweet,With a joyful shout and a victory dance,We celebrate the savings and take a chance.
(Chorus)We're doing the flat screen fist pump,With TVs in our grasp and hearts full of triumph,Kmart is where the bargains thrive,Join us in the joy, come take the dive.
(Verse 2)From the latest releases to the classics bold,The deals at Kmart never get old,We pump our fists and celebrate the
Kmart TV commercial - The Flat Screen Fist Pump produced for Kmart was first shown on television on December 9, 2012.
The song "Carol Of The Bells (Asia Bryant Rmx)" is a remix of the classic holiday song "Carol of the Bells" performed by Asia Bryant. Asia Bryant is a songwriter, vocalist, and R&B artist who is also known by the name Asiahn. She has recorded and released music under her own name and has been featured on songs with other artists, such as The Game.
The remix of "Carol Of The Bells" by Asia Bryant has been featured in various contexts, including commercials and fashion shows. It has been used in a Kmart commercial and was also included in a winter fashion show music playlist on YouTube. The remix puts a contemporary spin on the traditional holiday tune, incorporating Asia Bryant's R&B style and vocals.
Asia Bryant's version of "Carol Of The Bells" has gained popularity and recognition, and it has been well-received by audiences. The remix offers a fresh take on the classic song and showcases Asia Bryant's talent as a vocalist and artist.
Overall, "Carol Of The Bells (Asia Bryant Rmx)" is a remix of the holiday song performed by R&B artist Asia Bryant , offering a modern and unique interpretation of the traditional tune.
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Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...