The slogan was still "Slicing Up Freshness", but later soon changed to "We Have the Meats".

Arby's is ditching its "Slicing up freshness" tagline and is hoping to appeal to a younger audience with a brand refresh and new tagline, "We have the meats."

Arby's launched a new ad campaign featuring actor and comedian H. Jon Benjamin, best known for voicing Sterling Archer in the animated sitcom Archer. It also has a new tagline: “Arby's. We Have The Meats … for Sandwiches.”

Advertising. Since 2014, Ving Rhames has been the narrator of Arby's commercials. The chain's current slogan is "Arby's, We Have The Meats!"

Arby's was founded in Boardman, Ohio, on July 23, 1964, by brothers Forrest (1922–2008) and Leroy Raffel (1927–2023), owners of a restaurant equipment business who thought there was a market opportunity for a fast food franchise based on a dish other than hamburgers.

Arby's CMO Rob Lynch tells Ad Age that this slogan revamp is part of an effort to stay young and relevant: "Arby's has the second-oldest customer base in the QSR [quick service restaurant] industry and we didn't want Arby's to grow old with that customer base." In recent months, Arby's has also pulled stunts like ...

In 2014, Arby's changed its slogan from "Slicing up Freshness" to "We Have the Meats" as one of its strategies to target millennials, per Ad Age. Chief marketing officer Rob Lynch explained that executives "didn't want Arby's to grow old with" its customer base, which he said was the second-oldest in the industry.

Arby's CMO Rob Lynch tells Ad Age that this slogan revamp is part of an effort to stay young and relevant: "Arby's has the second-oldest customer base in the QSR [quick service restaurant] industry and we didn't want Arby's to grow old with that customer base." In recent months, Arby's has also pulled stunts like ...

"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984.

In 2014, Arby's changed its slogan from "Slicing up Freshness" to "We Have the Meats" as one of its strategies to target millennials, per Ad Age. Chief marketing officer Rob Lynch explained that executives "didn't want Arby's to grow old with" its customer base, which he said was the second-oldest in the industry.

Arby's, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,500 restaurants in nine countries.

Serving one-of-a-kind menu items, Arby's is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru.