What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the popular GEICO TV Spot titled 'Alligator Arms: It's What You Do,' we are introduced to a hilarious scenario that revolves around a group of friends enjoying a meal at a restaurant. The commercial begins with the friends sitting at the table, eagerly waiting for the bill to arrive.
As the waiter approaches with the bill, a sudden wave of tension fills the air. Each friend begins to exhibit peculiar behavior, revealing their "alligator arms." In other words, they all pretend to have short arms, attempting to avoid paying their fair share of the bill.
The protagonist of the commercial, a man named Dave, raises the stakes by utilizing his own interpretation of alligator arms. In an attempt to one-up his friends, he morphs into an actual alligator, complete with scaly skin, sharp teeth, and short, stubby arms. The transformation shocks his friends and the restaurant patrons alike.
Amidst the chaos, the GEICO gecko mascot appears, offering his witty remarks and reminding everyone that the actions of Dave and his friends are not what they should do. Instead, the gecko suggests that they should switch to GEICO for their insurance needs.
The TV spot successfully combines humor and a clever message about honesty and taking responsibility. GEICO uses this whimsical scenario to highlight the importance of being straightforward and truthful, even in seemingly harmless situations.
By employing memorable characters and a touch of absurdity, 'Alligator Arms: It's What You Do' not only entertains viewers but also effectively communicates the brand's core values of transparency and trustworthiness.
This GEICO TV spot has garnered immense popularity, with its humor resonating with audiences across various demographics. It cleverly captures attention, leaving viewers amused and considering GEICO as their go-to insurance provider.
Overall, the 'Alligator Arms: It's What You Do' GEICO TV spot is a comical and inventive advertisement that skillfully conveys the company's message while leaving a lasting impression on viewers.
GEICO TV commercial - Alligator Arms: Its What You Do produced for GEICO was first shown on television on March 26, 2016.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Hungry Man is a well-known production company that has been in the business of making commercials, music videos, and films for over two decades. The company was founded in 1997 by Hank Perlman and Bry...
Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...
The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...