The HTC One TV Spot, 'Blink Feed' was a short promotional video created by HTC to advertise their flagship smartphone, HTC One. The advertisement showcased one of the key features of the HTC One, which was the Blink Feed feature.
The ad begins with a young man sitting in a dull, uneventful classroom, scrolling through his phone without any excitement. Suddenly, his phone comes to life, and a burst of colorful tiles start filling the screen. The man becomes excited as he begins to explore the Blink Feed app, which is now easily accessible from the home screen of his HTC One device.
Blink Feed is a news aggregator that pulls content from various news sources and social media platforms, delivering those updates to the user in an easy-to-digest format. The ad highlights the app's ability to curate feeds of personalized content, which can be easily scrolled through, keeping the user engaged and up-to-date with all the latest news and stories.
As the ad comes to an end, the camera pans out to reveal the man is no longer sitting in a boring classroom, but is actually in a bustling coffee shop. The vibrant and stimulating atmosphere of the coffee shop reflects the newfound excitement the man experiences through the use of Blink Feed.
Overall, the HTC One TV Spot, 'Blink Feed' was a brilliant marketing effort that showcased the unique, user-friendly features of the phone, while also highlighting the potential of a world filled with exciting news and stories at one’s fingertips.
HTC One TV commercial - Blink Feed produced for HTC was first shown on television on May 12, 2013.
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