Lexus is a Japanese luxury vehicle brand that is a division of the Toyota Motor Corporation. The company was founded in 1989 and has since become a worldwide leader in luxury vehicles, offering both h...
The 2019 Lexus RX 350 TV spot titled 'Attention' is a prime example of how advertisements can be used to evoke emotion and create a memorable impression about a product. It features a sleek and stylish Lexus RX 350 driving through an empty city street at night as various individuals take notice of the vehicle's presence.
The commercial begins with a shot of the RX 350's headlights illuminating the darkness as it slowly cruises through the street. As the vehicle passes by different locations, including a dimly lit alleyway and an empty parking lot, people from different walks of life become transfixed by its presence. The camera then zooms in on their faces, capturing their mesmerized expressions as they watch the RX 350 drive by.
In addition to the captivating visuals, the ad also boasts a hauntingly beautiful musical score that enhances the overall experience. The images and sounds used throughout the TV spot come together to create a sense of awe, drawing in the viewer's attention and holding it until the very end.
Overall, the Lexus RX 350 TV spot is a powerful and impactful piece of advertising that manages to capture the essence of the RX 350's design and features without saying a single word. By focusing on the simple yet hypnotic nature of the product, the ad manages to convey a sense of luxury, style, and prestige that is sure to leave a lasting impression.
2019 Lexus RX 350 TV commercial - Attention produced for Lexus was first shown on television on September 24, 2019.
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