BMW, also known as Bayerische Motoren Werke AG, is a renowned German automobile manufacturer that specializes in producing luxury vehicles, motorcycles, and engines. Established in 1916, BMW has since...
The 2018 BMW X2 TV spot was a commercial that attracted a lot of attention. The ad was titled 'Unfollow,' and it was created to promote BMW's new luxury crossover vehicle, the 2018 X2. The spot created an exceptional buzz because of the catchy background music used during the advertisement. The song chosen for the commercial was 'Currency' by the famous band The Black Angels.
The 'Unfollow' ad was developed by the global advertising agency, KBS. The advertisement concept showcased a young millennial shunning the various social media pressures of online likes and popularity and instead choosing to go on a thrilling ride with his BMW X2. The ad was aimed at young people who are looking for adventure and who were searching for a car that could complement their lifestyle.
The commercial featured a sleek, black BMW X2 zooming through the city streets accompanied by the ups and downs of the Black Angels electric guitar riffs and vocals. The overall effect was an adrenaline-pumping ride that would appeal to those looking to escape the banality of their typical routine.
The 2018 BMW X2 TV spot was a testament to BMW's ability to showcase their brand in an upbeat and unique way. The spot captured the energy of the target demographic for the BMW X2, crafted a unique message, and created an advertisement that avoided the typical car commercial tropes. It was an excellent example of how a well-produced advertisement can successfully attract attention while continuing to push the boundaries of traditional advertising techniques.
2018 BMW X2 TV commercial - Unfollow produced for BMW was first shown on television on May 28, 2018.
"Young Men Dead" by The Black Angels
"Young Men Dead" is a song by the American psychedelic rock band The Black Angels )). It was released in 2006 as part of their debut album "Passover". The song is known for its haunting and psychedelic sound, characterized by its heavy use of reverb and distortion.
Lyrics and Meaning
The lyrics of the song are about a leader who convinces his men to commit a massacre under the guise of fighting a legitimate enemy , and how his men begin to doubt the legitimacy of their actions. The song's lyrics and melodies create a mood that makes the listener feel like they are a part of the revolution.
Reception and Legacy
"Young Men Dead" has been widely praised for its haunting and psychedelic sound, and has been featured in a number of TV shows and movies, including the 2011 movie "Sucker Punch". The song has also been performed live by the band in a number of venues, and has become a fan favorite.
The Black Angels have been described as one of the leading bands in the revival of psychedelic rock in the 2000s, and "Young Men Dead" is considered one of their most iconic songs.
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