What the IBM TV commercial - Dear Tech: I Need Tech That Understands My Business is about.

The IBM TV Spot, 'Dear Tech: I Need Tech That Understands My Business' is a powerful and thought-provoking advertisement that showcases IBM's commitment to empowering businesses with innovative technology solutions.

The ad opens with a business owner sitting at a desk, typing on a computer. They appear overwhelmed and frustrated, highlighting the struggle that many business owners face when trying to navigate the complex world of technology. In the background, we can hear a voice-over reading a letter addressed to 'Tech' from the business owner.

The letter starts with a plea for technology that is personalized and tailored to the specific needs of the business owner. They express frustration with generic solutions that do not take into account the nuances of their operation. The voice-over narration weaves the business owner's requests and desires into a powerful and emotional plea for technology that truly understands their business.

As the ad progresses, we see stunning visuals of IBM's cutting-edge technology solutions in action. The visuals underscore the message in the letter, highlighting how IBM's technology can help streamline processes, automate tasks, and make businesses more efficient and effective.

The final shot is of the business owner, now looking confident and empowered, using IBM technology to help their business thrive. The letter ends on a positive note, expressing gratitude for IBM's understanding and innovation.

Overall, the IBM TV Spot, 'Dear Tech: I Need Tech That Understands My Business' is a powerful expression of IBM's commitment to using technology to help businesses thrive and succeed. Through its emphasis on personalized, intelligent, and innovative solutions, the ad stands as a testament to the transformative power of technology.

IBM TV commercial - Dear Tech: I Need Tech That Understands My Business produced for IBM was first shown on television on April 9, 2019.