Overview of COITCOIT is a professional cleaning and restoration company that has been in operation since 1950. The company was started by Lou Kearn and his wife, Mary as a small dry-cleaning business....
COIT is a cleaning and restoration service company that offers various services in house cleaning, furniture cleaning, and air duct cleaning among others. The COIT TV Spot, 'Pro Time: DIY' advertises their services by showing how their professional cleaning and restoration services are better than DIY cleaning.
The ad begins with a lady trying to clean a carpet with a vacuum cleaner. She looks pleased with herself as she views the carpet. Suddenly, the scene shifts, and you see the same carpet but professionally cleaned by the COIT team, making the DIY result look mediocre. The narrator then says, "This is why you call COIT. For things you just can't clean on your own. Unlike my couch, which I'm totally nailing. You can't see it, but trust me." As the narrator speaks, the viewers see two technicians working on a dirty and stained couch. They are seen using specialized equipment and methodical approaches to make the couch look new again.
The COIT TV Spot reassures viewers that their trained technicians have a wealth of experience in handling cleaning and restoration jobs. They also have the tools and expertise to tackle complex jobs that DIY cleaning techniques may not achieve. The ad ultimately aims to highlight the value of hiring a professional cleaning and restoration company over DIY cleaning.
In conclusion, the COIT TV Spot, 'Pro Time: DIY' is an excellent advert that underscores the importance of hiring professionals, especially when dealing with difficult-to-clean items. The ad assures potential customers that COIT is the go-to professional cleaning and restoration company for the job.
COIT TV commercial - Pro Time: DIY produced for COIT was first shown on television on May 3, 2022.
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