Scribd: Overview and ServicesScribd is an online platform that offers a vast collection of e-books, audiobooks, magazines, and other types of written content. It serves as a digital library where user...
Scribd is a digital library that offers millions of books, audiobooks, magazines, and documents that can be accessed through an app or website. To promote their service, Scribd launched a TV spot titled, "Wish You Could Read More?".
The ad opens with a shot of a man sitting in his living room, staring at an empty bookshelf. A narrator then asks, "Do you ever feel like you're missing out on amazing stories?". As the narrator speaks, the camera pans out to show other empty bookshelves in the room, emphasizing the man's lack of access to literature.
The man then picks up his phone and opens the Scribd app, which is followed by a montage of different people reading books and magazines on various devices, such as tablets and smartphones. The ad shows people reading on buses, trains, and even on the beach, highlighting the convenience of accessing a library on the go.
The narrator continues, "With Scribd, you can read anything you want, anytime you want, on any device you want." The ad ends on a positive note, with the man now seen reading comfortably on his couch surrounded by virtual shelves filled with books.
Overall, the Scribd TV spot aims to convince audiences that they do not have to sacrifice their love for reading in the busy world we live in. Scribd offers a convenient way to access and read millions of books, audiobooks, and magazines, all at their fingertips.
Scribd TV commercial - Wish You Could Read More? produced for Scribd was first shown on television on November 6, 2019.
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