What the No Bully TV commercial - Cyberbullying is about.

Title: No Bully TV Spot, 'Cyberbullying' Featuring Gus Kenworthy

Intro:In the realm of advocacy against cyberbullying, an impactful TV spot featuring Olympic skier Gus Kenworthy emerged as a forceful tool to raise awareness and tackle this growing online menace. Released by No Bully, an organization dedicated to creating safe and kinder communities, this poignant TV spot sheds light on the devastating impacts of cyberbullying on young people. By narrating a real-life story of an individual grappling with the crippling effects of online harassment, the TV spot seeks to ignite conversations and inspire change in the way we approach cyberbullying.

Scene 1: Opening ShotThe TV spot opens with a shot of an ordinary teenager named Ethan, played by a talented young actor who will immerse viewers into the emotional journey of a cyberbullying victim. Ethan is seen scrolling through his phone, his body language indicating a mixture of anxiety and dread.

Scene 2: School HallwayWe then see Ethan walking down a crowded school hallway, with students bustling past him. Advertisements and posters about anti-bullying campaigns decorate the walls. As Ethan tries to blend in, the camera focuses on a group of classmates exchanging laughter and whispers nearby.

Scene 3: Online ConversationCut to Ethan's bedroom, where he is depicted becoming increasingly distressed while reading a series of cruel and hurtful messages on his phone. Close-ups of his face reveal the raw emotions of sadness, anger, and confusion.

Scene 4: Real-Life ConsequencesAmidst a montage of scenes showing Ethan's struggle to cope with the cyberbullying, we witness him becoming socially isolated, losing interest in school, and his previously upbeat personality fading away. This segment aims to depict the profound psychological impact that cyberbullying can have on its victims.

Scene 5: Intervention by Gus KenworthyThe turning point of the TV spot arrives as Olympic skier and activist Gus Kenworthy makes an appearance. He appears caring and empathetic, delivering an impassioned speech about the power of kindness, respect, and standing up against cyberbullying. Gus shares his own experiences with bullying, emphasizing the strength in unity and speaking out against such behavior.

Scene 6: Communities Uniting Against CyberbullyingThe final scenes reveal Ethan's transformation as his friends, family, and community rally behind him, offering support and encouragement. The focus is on the importance of creating a safe and inclusive environment where victims of cyberbullying can find solace and assistance

No Bully TV commercial - Cyberbullying produced for No Bully was first shown on television on May 13, 2018.