What the Old Navy Back to School TV commercial - Roped In is about.

Title: "Roped In: Amy Schumer Takes on Back to School Shopping in Old Navy's Playful TV Spot"

Introduction:In Old Navy's latest Back to School TV spot, titled "Roped In," the iconic American clothing brand teams up with the hilarious Amy Schumer to bring a fresh twist to the chaotic and often overwhelming experience of back-to-school shopping. In this imaginative commercial, viewers are treated to a playful and light-hearted journey through the world of fashion and classroom essentials.

The Story:The commercial opens with Amy Schumer strolling into an Old Navy store, adorned with vibrant displays showcasing the latest trends for the upcoming school year. As she enters, a neon rope appears out of nowhere and starts to playfully guide her through the store, leading her to various sections teeming with colorful arrays of clothing and accessories.

As Amy follows the magical rope, she interacts with animated characters representing different educational themes, such as a math equation sporting a stylish blazer and a history book sporting a graphic t-shirt. Each character showcases an Old Navy outfit that perfectly reflects their subject.

Along the journey, Amy encounters a group of diverse kids, excitedly discussing their favorite subjects and showing off their stylish Old Navy ensembles. As they converse, the commercial cleverly weaves in humorous exchanges filled with witty one-liners that only Amy Schumer can deliver.

The playful rope continues to guide Amy through different scenes, each depicting a fun and relatable scenario. In one scene, Amy playfully juggles notebooks, pencils, and erasers, highlighting the importance of being well-prepared for the school year. In another, she effortlessly segues from a desk to a catwalk, effortlessly uniting style and comfort with Old Navy's latest collection.

With the rope leading the way, Amy Schumer effortlessly navigates the space, showcasing Old Navy's commitment to inclusive and affordable fashion for students of all ages and sizes. The commercial effectively captures the essence of the back-to-school shopping experience, merging it with Amy Schumer's signature humor and charm.

Conclusion:Old Navy's Back to School TV spot, "Roped In," featuring the talented Amy Schumer, offers a refreshing and entertaining take on the annual shopping routine. Seamlessly blending comedy, fashion, and relatable moments, the commercial highlights Old Navy's wide range of trendy and affordable clothing options for students heading back to the classroom. With Amy Schumer's comedic genius at the forefront, this playful television spot is sure to captivate viewers of all ages, leaving them excited and ready to embark on their own shopping adventure at Old Navy

Old Navy Back to School TV commercial - Roped In produced for Old Navy was first shown on television on July 31, 2016.