What the Samsung Pay TV commercial - Loyalty is about.

Title: Samsung Pay TV Spot, 'Loyalty' Featuring Hannibal Buress

Introduction:In this engaging TV spot, Samsung Pay showcases its commitment to customer satisfaction and convenience by showcasing the loyalty of an unexpected fan. With the famous comedian Hannibal Buress at the center, the commercial takes a humorous and lighthearted approach to highlight the benefits of Samsung Pay. Through clever storytelling and comedic elements, Samsung Pay convinces viewers of its reliability and convenience.

Synopsis:The TV spot starts with a bustling coffee shop as Hannibal Buress, the renowned comedian, stands in line awaiting his turn. Suddenly, he realizes that he has forgotten his wallet at home. With a resigned look on his face, he contemplates his dilemma when he notices another customer effortlessly making their payment with their smartphone using Samsung Pay.

Curiosity piqued, Hannibal approaches the Samsung Pay user and strikes up a conversation about the convenience of the service. The customer enthusiastically describes how Samsung Pay works seamlessly with their phone, allowing them to make secure and contactless payments almost anywhere.

With his signature wit and charm, Hannibal Buress begins to weigh the pros and cons of Samsung Pay against other payment options. He asks the customer if Samsung Pay is accepted in various places, to which the customer assuredly replies that it works almost anywhere, thanks to the technology that allows it to work with both NFC and MST terminals.

As their conversation progresses, Hannibal realizes that this customer is not just a casual user of Samsung Pay. The customer proudly explains how, in return for their loyalty to the Samsung brand, they have earned a plethora of rewards, such as discounts, special deals, and exclusive access to events. Hannibal's mischievous smile implies that he sees the value of these perks.

In a comedic twist, Hannibal Buress enthusiastically exclaims that he might have to start using Samsung Pay himself, drawing laughter from both the customer and the viewers. The commercial wraps up with a voiceover stating how Samsung Pay makes the customer's life easier and more rewarding, emphasizing the benefits of loyalty to the brand.

Conclusion:Through its TV spot featuring Hannibal Buress, Samsung Pay effectively conveys the convenience, versatility, and rewards associated with its mobile payment service. With humor and charismatic storytelling, the commercial encourages viewers to consider the benefits of using Samsung Pay and showcases the brand's dedication to customer satisfaction. Ultimately, the loyalty of Hannibal Buress towards Samsung Pay highlights the reliability and convenience of the service, leaving viewers amused and intrigued to explore the possibilities of this innovative payment solution.

Samsung Pay TV commercial - Loyalty produced for Samsung Mobile was first shown on television on November 15, 2016.