What the FIJI Water TV commercial - Clouds is about.
The FIJI Water TV Spot titled 'Clouds' is a visually captivating advertisement that showcases the natural purity of FIJI Water. The ad opens with a serene overhead shot of a cloud-filled sky, with the camera slowly panning down to reveal a remote rainforest. The tranquil rainforest is accompanied by the sound of birdsong and gentle water flowing, giving the viewer a sense of peace and calm.
The focus then shifts to a waterfall that cascades into a clear, pristine pool of water, which is surrounded by lush greenery. As the camera circles around the pool, a bottle of FIJI Water is placed next to it. The bottle's sleek, minimalist design contrasts with the natural environment, which highlights FIJI Water's commitment to sustainability and preserving the environment.
Throughout the TV spot, the clear blue skies, verdant forests, and clean water serve as a perfect backdrop to the message of purity that FIJI Water wants to convey. The product is portrayed as a part of nature, with the catchphrase "Untouched by man. Until you drink it." solidifying this message.
The 'Clouds' TV spot is an excellent example of how advertising can be used effectively to showcase the natural beauty and purity of Fiji Water. The ad's use of stunning visuals, natural landscapes, and a calming tone enables viewers to associate FIJI Water with clean and fresh-tasting water that has not been touched by humans. It's an advertisement worth watching for its sheer beauty and simplicity, which helps position FIJI Water as a high-quality water brand.
FIJI Water TV commercial - Clouds produced for
FIJI Water
was first shown on television on July 12, 2021.
Frequently Asked Questions about fiji water tv spot, 'clouds'
In Fiji, rainfall slowly filters through volcanic rock, adding the vital minerals that give FIJI Water its unique and refreshing taste. The water collects in an active, ancient artesian aquifer deep within the Earth, where it is protected from external elements.
History. Canadian businessman David Gilmour founded Fiji Water under the name Natural Waters of Viti Ltd. in 1996. Stewart and Lynda Resnick's Roll Global (since renamed to The Wonderful Company) acquired Fiji Water from Gilmour in 2004 for a reported US$50 million.
Since its inception in 1996, FIJI Water has been committed to doing business responsibly and seeking opportunities to make a difference. That means investing in sustainability, the environment and local communities, while focusing on meaningful issues with like-minded partners to enable positive change.
tropical Fiji Islands
One hundred percent of FIJI Water is from a single source in the pristine, tropical Fiji Islands, an archipelago of over 300 islands nestled in the South Pacific, more than 1,600 miles from the nearest industrialised country. It is bottled at the source in the remote Yaqara Valley on the island of Viti Levu.
From a sustainable ancient artesian aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth's Finest Water to the world since 1996. Along the way, its philanthropic efforts have focused on improving the lives of the people of Fiji, and protecting the unique place they call home.
Bottled Prices notes that FIJI water is offered in high-end places like restaurants and resorts, creating an association with luxury and enabling FIJI to charge higher prices. In short, FIJI water is expensive because that is its entire point.
History. Canadian businessman David Gilmour founded Fiji Water under the name Natural Waters of Viti Ltd. in 1996. Stewart and Lynda Resnick's Roll Global (since renamed to The Wonderful Company) acquired Fiji Water from Gilmour in 2004 for a reported US$50 million.
Water For People is an international nonprofit motivated by the belief that water is a human right. Our goal is to bring water, sanitation, and hygiene services to everyone, and to make sure those solutions last forever.
"We look forward to offering consumers a different type of packaged water that feels as good as it tastes," said Grace Jeon, JUST CEO. "From our environmentally sensitive packaging to our community-centric approach to our affordable price point, our hope is to support an inclusive mission of being better for everyone."
Fiji has a small population, with very little industry, so is almost exempt from contaminants. The water is very pure, particularly because Pleass' water comes from a rainforest precinct that has never been farmed, lived on, and has no human activity.
The company has been around since the mid 90s, but it was after 2003 (when it became a turn down item in some of the worlds leading hotel chains), that saw it really gain in popularity. But Fiji Water is not actually a Fijian company. It is American owned. That might come as a surprise to some people.
Called the “Soft Coral Capital of the World” by legendary undersea explorer and conservationist Jacques Cousteau, Fiji is brimming with dazzling diving and snorkeling sites. Go underwater to explore shallow lagoons teeming with marine life, mysterious caves and canyons, and cool coral-covered walls.
