Choice Hotels television commercial 2015

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Advertisers of the Choice Hotels TV Spot, 'Stay or Go?' Song by The Clash

Choice Hotels

Choice Hotels is a well-known hotel company that has been in operation for over 80 years. It is one of the largest hotel companies in the world and has built a portfolio of diverse brands. The company...

What the Choice Hotels TV commercial - Stay or Go? is about.

Int. Hotel Room - Day

The room is filled with the warm glow of the morning sun. A man in his early 30s stands by the window, gazing out at the city below. He's dressed in a crisp suit, holding a cup of coffee in his hand. The TV is on in the background, tuned to a news channel, but he pays no attention to it.

As the camera pans to the TV, a catchy tune starts playing - The Clash's iconic song, "Should I Stay or Should I Go." The man turns his head towards the television, intrigued by the familiar tune. He takes a sip of his coffee, contemplating his decision.

Cut to a montage of scenes, showing snippets of different Choice Hotels properties around the world. Each frame depicts people enjoying their stay - families playing in the pool, business travelers networking in the lobby, and couples sharing a romantic dinner in an elegant restaurant.

The song continues to play in the background, perfectly complementing the fast-paced montage. The lyrics, "Should I stay or should I go now?" resonate with the man's internal conflict. He's torn between the comfort of staying in his current city and exploring new horizons.

In one scene, the man is seen scrolling through photos on his phone, reminiscing about past adventures. The images showcase breathtaking landscapes, cultural landmarks, and memorable experiences. The montage highlights the exhilaration and joy that travel can bring.

As the song reaches its climax, the man decides to take a leap of faith. He walks away from the window, grabs his suitcase, and heads towards the hotel door. The camera follows him as he confidently strides down the hallway, ready to embark on a new journey.

The final shot shows the man entering the Choice Hotels lobby, where he's greeted with a warm smile by the front desk staff. The tagline appears on the screen - "Choice Hotels: Your Home Away from Home."

The TV spot ends with the unmistakable sound of The Clash's final chord, leaving the viewers inspired to make their own choices and embrace the adventure that lies ahead.

Fade out.

Choice Hotels TV commercial - Stay or Go? produced for Choice Hotels was first shown on television on May 3, 2015.

Song from commercial Choice Hotels TV Spot, 'Stay or Go?' Song by The Clash

"Should I Stay or Should I Go" by The Clash

"Should I Stay or Should I Go" is a song by the English punk rock band The Clash , which was released in 1982 on their album "Combat Rock". The song was written by Mick Jones and Joe Strummer and features Jones on lead vocals. It is one of the band's most popular songs and has been covered by numerous artists.

The song features a catchy melody and a distinctive guitar riff, and its lyrics deal with the uncertainty and indecision that can come with romantic relationships. The narrator of the song is asking their partner to make a decision about whether they should stay together or break up. The song's chorus features the repeated phrase "Should I stay or should I go?", which has become a popular catchphrase.

"Should I Stay or Should I Go" has been featured in numerous films, television shows, and commercials, and its popularity has endured over the years. The song has been covered by artists such as The Clash's former guitarist Mick Jones' band, Big Audio Dynamite, and has been sampled in songs by artists such as M.I.A.

The song's popularity has been attributed to its catchy melody and relatable lyrics, as well as its association with the punk rock movement of the 1970s and 1980s. Its music video also features the band's trademark punk rock style, with the members wearing leather jackets, studded belts, and combat boots.

Overall, "Should I Stay or Should I Go" remains one of The Clash's most enduring and beloved songs, and continues to be a favorite among fans of punk rock and rock music in general.