What the Amgen TV commercial - 2019 Tour of California: Breakaway Challenge is about.

Title: Amgen TV Spot, '2019 Tour of California: Breakaway Challenge'

Introduction:The Amgen Tour of California is not your average bike race. It is a grand event that combines the adrenaline-fueled excitement of competitive cycling with the breathtaking beauty of California's diverse landscapes. Each year, thousands of spectators and cyclists from around the world gather to witness this legendary race. Amgen, a biotechnology company committed to advancing science and improving lives, proudly sponsors this prestigious event. In their TV spot titled '2019 Tour of California: Breakaway Challenge,' Amgen highlights the spirit of determination, teamwork, and innovation that both cycling and biotechnology share.

Scene 1: Aerial View of CaliforniaThe powerful TV spot for the Amgen Tour of California starts with a stunning aerial view of California's picturesque terrain. The camera pans across golden hills, emerald forests, and towering mountain ranges. The scenic beauty sets the stage for the intense competition that is about to unfold.

Scene 2: Cyclists Preparing for the RaceNext, the focus moves to a group of professional cyclists, both men and women, gathered at the starting line. They are wearing vibrant team jerseys, each representing a unique sponsor. Amidst the nervous energy, their determined faces reveal their readiness to conquer the road ahead.

Scene 3: The Breakaway ChallengeThe camera zooms in on the race unfolding. A group of elite cyclists steadily pulls away from the peloton, forming a breakaway group. This is where the 'Breakaway Challenge' begins, capturing the essence of the Amgen Tour of California. The cyclists push their limits, showcasing their grit, resilience, and relentless pursuit of victory.

Scene 4: Amgen's Dedication to InnovationAs the cyclists power through the challenging terrains, the TV spot transitions to highlight Amgen's dedication to innovation. Images of scientists in white lab coats engaging in cutting-edge research flash across the screen. This parallel between cycling and biotechnology underscores Amgen's commitment to pushing boundaries and breaking barriers.

Scene 5: Triumph and CelebrationThe TV spot reaches a crescendo as the breakaway cyclists cross the finish line, their faces filled with a mix of exhaustion and triumph. The roaring crowd, captivated by their fierce performance, cheers on as they celebrate their achievements. A banner with Amgen's logo unfurls, symbolizing their integral role in supporting the race and celebrating the human spirit of perseverance.

Conclusion:In its TV spot titled '2019 Tour of California: Breakaway Challenge,' Amgen successfully captures the essence of the Amgen Tour of California. By intertwining the thrilling race with their commitment to scientific innovation, the commercial sends a powerful message about the power of determination, teamwork, and pushing boundaries. This captivating advertisement reinforces Amgen's partnership with the Amgen Tour of California and showcases their dedication to making a positive impact in the field of biotechnology and beyond.

Amgen TV commercial - 2019 Tour of California: Breakaway Challenge produced for Amgen was first shown on television on May 18, 2019.