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Samsung Galaxy S7 Edge TV commercial - Canoe
Samsung Mobile

Samsung Mobile is a division of Samsung Electronics, a multinational conglomerate based in South Korea. Samsung Mobile is known for manufacturing a wide range of mobile devices, including smartphones...

What the Samsung Galaxy S7 Edge TV commercial - Canoe is about.

Samsung Galaxy S7 Edge TV commercial - Canoe

Title: The Epic Samsung Galaxy S7 Edge TV Spot Featuring Lil Wayne and Wesley Snipes

Introduction:In a star-studded TV commercial, Samsung unleashed the power of the Samsung Galaxy S7 Edge, showcasing its cutting-edge features and technological prowess. The ad, titled "Canoe," brought together two iconic figures from the worlds of music and film: the legendary rapper Lil Wayne and the acclaimed actor Wesley Snipes. This unexpected pairing, combined with stunning visuals and a high-energy soundtrack, made for an unforgettable TV spot that left viewers in awe.

Scene 1: Lil Wayne's Journey into the Futuristic CanoeThe TV spot opens with a breathtaking view of a tranquil lake amidst a lush forest. Lil Wayne, sporting the latest Samsung Galaxy S7 Edge, stands at the water's edge, captivated by the beauty of his surroundings. Suddenly, an extraordinary canoe rises from the depths of the lake, glowing with a futuristic aura. Without hesitation, Lil Wayne steps aboard, embracing the adventure that awaits him.

Scene 2: Immersive Display and Waterproof CapabilityAs Lil Wayne takes his seat in the canoe, the scene transitions to a close-up shot of the Samsung Galaxy S7 Edge's brilliant display. The vibrant, edge-to-edge screen showcases the smartphone's exceptional clarity and color accuracy, making it seem as if extraordinary worlds come to life right before Lil Wayne's eyes. The ad subtly highlights the S7 Edge's waterproof capabilities as droplets cascade on the device.

Scene 3: Music Takes FlightWith every stroke of the paddle, Lil Wayne's journey intensifies, and the soundtrack kicks into high gear. The infectious beats mix seamlessly with Lil Wayne's signature flow, creating an electrifying atmosphere. As he glides across the water, the surrounding environment transforms, syncing with the rhythm. Vibrant visuals explode across the screen, demonstrating the powerful performance of the Samsung Galaxy S7 Edge.

Scene 4: Wesley Snipes' Entrancing PresenceThe tranquil forest setting suddenly gives way to a dazzling night sky. The camera reveals Wesley Snipes, standing on a cliff edge, joining the journey with his own Samsung Galaxy S7 Edge. As sparks of light illuminate the surroundings, Snipes showcases the phone's low-light photography capabilities, capturing the mystical ambiance with stunning precision.

Scene 5: Collaboration and CamaraderieLil Wayne and Wesley Snipes now share the canoe, their Samsung Galaxy S7 Edge devices shining brightly. The TV spot emphasizes the devices' effortless connectivity, enabling the sharing of content and experiences in real

Samsung Galaxy S7 Edge TV commercial - Canoe produced for Samsung Mobile was first shown on television on March 10, 2016.

Videos

Watch Samsung Galaxy S7 Edge TV Commercial, 'Canoe'

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Actors

Actors who starred in Samsung Galaxy S7 Edge TV Spot, 'Canoe' Featuring Lil Wayne, Wesley Snipes

Lil Wayne photo
Wesley Snipes photo
Agenices

Agenices of the Samsung Galaxy S7 Edge TV Spot, 'Canoe' Featuring Lil Wayne, Wesley Snipes

Samsung Galaxy S7 Edge TV commercial - Canoe
Arts & Sciences

Arts & Sciences is a creative company that was founded by Matt Aselton in 2010. The company's focus is on creating advertising campaigns that push boundaries and challenge traditional concepts. Its he...

Samsung Galaxy S7 Edge TV commercial - Canoe
MWWPR

MWWPR is a people-first, independent public relations firm headquartered in New York City. The company was founded with a mission to care for and nurture aspiring and accomplished writers to improve t...

Samsung Galaxy S7 Edge TV commercial - Canoe
R/GA

R/GA is a full-service digital agency that was founded in 1977 by Robert Greenberg and Richard Ross. The company has its headquarters in New York City and has a global presence with offices in several...

Samsung Galaxy S7 Edge TV commercial - Canoe
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Samsung Galaxy S7 Edge TV commercial - Canoe
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Samsung Mobile Galaxy S7 Edge
Samsung Mobile Gear VR
Samsung Watch Gear S2
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