What the AutoTrader.com TV commercial - Shop All the Cars is about.

Title: AutoTrader.com TV Spot - 'Shop All the Cars'

Introduction:In this electrifying 30-second commercial, AutoTrader.com takes viewers on a thrilling ride through the world of car shopping. Filled with anticipation, excitement, and a touch of humor, the TV spot titled 'Shop All the Cars' showcases the vast inventory of vehicles available on the AutoTrader.com platform.

Scene 1: Anticipation BuildsThe commercial opens with a shot of a nondescript suburban street, as a voiceover introduces the concept of AutoTrader.com. As the camera pans across the row of seemingly identical houses, the anticipation among viewers intensifies.

Scene 2: A World of CarsSuddenly, the world around the street transforms, revealing an expansive landscape filled with an array of vehicles of all makes, models, and colors. Luxury sports cars zip by, sleek sedans gracefully maneuver through the air, and rugged off-road vehicles navigate mountainous terrain.

Scene 3: The Shopping ExperienceIn the midst of this automotive paradise, the camera zooms in on a person standing confidently, holding a smartphone. They effortlessly scroll through the AutoTrader.com app, showcasing the easy-to-use interface and the seemingly endless options available.

Scene 4: The Power of ChoiceAs the main character continues scrolling, cars from different categories, including sedans, trucks, SUVs, and convertibles, appear in a split-screen formation around them. This clever visual technique emphasizes AutoTrader.com's commitment to providing a comprehensive selection to cater to every consumer's needs.

Scene 5: Fun-Filled InteractionsTo add a touch of humor, the main character playfully swipes left on an unusual vehicle, causing it to comically implode into a puff of smoke. This lighthearted moment showcases the joy of exploring AutoTrader.com's massive inventory and personalizing the car-shopping experience.

Scene 6: Expert AdviceHoning in on another key feature of AutoTrader.com, the commercial briefly transitions to show experienced vehicle experts on a screen within the app. These experts offer guidance, reviews, and insights on specific models, ensuring that shoppers are armed with all the necessary information to make an informed decision.

Scene 7: Closing with ConfidenceThe commercial reaches its climax with the main character confidently selecting their dream car from the app. Just as they make their choice, the surroundings transform once again, seamlessly transitioning back to the suburban street from the beginning.

Conclusion:In this fast-paced and visually stunning AutoTrader.com TV spot titled 'Shop All the Cars,' viewers are taken on a captivating journey through the exhilarating world of car shopping. AutoTrader.com's commitment to offering a vast inventory, easy-to-use interface, and expert guidance is cleverly portrayed, leaving watching viewers eager to embark on their own car-buying adventure with AutoTrader.com.

AutoTrader.com TV commercial - Shop All the Cars produced for Autotrader was first shown on television on September 17, 2017.