What the Case IH AFS Connect TV commercial - Mine is about.

The Case IH AFS Connect TV Spot, 'Mine' is a heart-warming advertisement that highlights the strong bond between a father and son. The ad opens with the father and son working together on the family farm while the father shares his life experiences with his son. As they work the fields, the son expresses his desire to own his own land someday.

The ad then transitions into the son taking over the family farm. We see him using Case IH's AFS Connect technology to manage his farm operations more efficiently than ever before. As he drives his Case IH tractor through the fields, he reflects on how much his father taught him, and how he is now able to pass on that knowledge to his own son.

The TV spot features beautiful imagery of farm landscapes and modern agricultural technology. The use of natural sounds, such as birds chirping and the sound of the tractor engine, adds a touch of authenticity to the ad.

Overall, the Case IH AFS Connect TV Spot, 'Mine' celebrates the importance of family, hard work, and technology in agriculture. It showcases how Case IH's AFS Connect technology can enable farmers to be more productive and efficient while carrying on a proud family tradition.

Case IH AFS Connect TV commercial - Mine produced for Case IH was first shown on television on September 2, 2014.