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One Reverse Mortgage TV commercial - Attention Homeowners 62 and Older
One Reverse Mortgage

One Reverse Mortgage is a mortgage lending company that specializes in reverse mortgages. A reverse mortgage is a type of loan that allows homeowners to convert a portion of their home equity into cas...

What the One Reverse Mortgage TV commercial - Attention Homeowners 62 and Older is about.

One Reverse Mortgage TV commercial - Attention Homeowners 62 and Older

Title: Attention Homeowners 62 and Older: Discover the Power of One Reverse Mortgage

Introduction:In the midst of a vibrant and diverse TV commercial landscape, one ad stands out - the One Reverse Mortgage TV Spot. With its captivating message and powerful visuals, this commercial grabs the attention of homeowners aged 62 and older, urging them to consider the benefits of a reverse mortgage.

Body:The commercial begins with a serene and picturesque scene - a couple enjoying their golden years in the comfort of their home. As soothing music sets the tone, the narrator's voiceover gently begins, capturing the attention of the target audience - homeowners in their 60s and beyond.

The visual narrative shows the couple engaging in various fulfilling activities, like hosting family gatherings, pursuing hobbies, and relishing precious moments together. These images evoke a sense of joy and fulfillment, emphasizing the importance of maintaining ownership of one's home and the memories it holds.

As the commercial progresses, the narrator introduces the powerful solution of a reverse mortgage offered exclusively by One Reverse Mortgage. This financial tool allows homeowners aged 62 and older to access a portion of their home equity without any immediate repayments. The commercial emphasizes that the homeowners still retain ownership of their homes while enjoying the freedom and flexibility that a reverse mortgage offers.

To illustrate the possibilities a reverse mortgage can provide, the TV spot showcases homeowners embracing their newfound financial freedom. Whether it's renovating their house, traveling the world, or financing unexpected medical expenses, the commercial emphasizes that a reverse mortgage can empower individuals to lead the lives they desire in their golden years.

The voiceover in the One Reverse Mortgage TV spot emphasizes the simplicity and ease of the process. The narrator explains how qualified homeowners can receive a free, personalized quote to explore their options without any obligation. This reassurance demonstrates One Reverse Mortgage's commitment to transparency, ensuring homeowners make informed decisions tailored to their unique circumstances.

Conclusion:The One Reverse Mortgage TV spot encapsulates the essence of financial liberation and the pursuit of a fulfilling retirement. By showcasing the benefits of a reverse mortgage, the commercial urges homeowners aged 62 and older to discover the power and possibilities that One Reverse Mortgage offers. With its heartfelt message, captivating visuals, and assurance of support, this commercial invites homeowners to consider whether a reverse mortgage is the right path to a brighter future.

One Reverse Mortgage TV commercial - Attention Homeowners 62 and Older produced for One Reverse Mortgage was first shown on television on August 2, 2017.

Frequently Asked Questions about one reverse mortgage tv spot, 'attention homeowners 62 and older'

Tom Selleck If you watch TV at all, you have probably seen a commercial featuring Tom Selleck talking about reverse mortgages. No matter what he is saying, there is something about his voice and direct gaze that really does pull you in.

The Bottom Line A reverse mortgage can allow an older homeowner to tap the equity that has built up in their hone over the years without having to sell it or move out. However, these loans can be expensive and also have some disadvantages for the borrower's heirs, so it's worth considering the alternatives.

Reverse mortgage pros

  • You can better manage expenses in retirement.
  • You don't have to move.
  • You don't have to pay taxes on the income.
  • You're protected if the balance exceeds your home's value.
  • Your heirs have options.
  • You have to pay for it.
  • You can't deduct the interest from your taxes until you pay off the loan.

A reverse mortgage is a type of home loan for seniors ages 62 and older. 1. Reverse mortgage loans allow homeowners to convert their home equity into cash income with no monthly mortgage payments. Reverse mortgages can be a great financial decision for some seniors but a poor financial decision for others.

Frieda Brock and Tom Selleck on the AAG commercial set.

WASHINGTON, D.C. – The Consumer Financial Protection Bureau (CFPB) today filed a complaint and proposed consent order alleging that American Advisors Group (AAG) used inflated and deceptive home estimates to lure consumers into taking out reverse mortgages.

A big downside to reverse mortgages is the loss of home equity. Because you're not paying down your reverse mortgage balance, you'll make less profit when you sell, or limit your borrowing power if you need a new loan. You'll pay high upfront fees.

Does AARP recommend reverse mortgages? AARP does not recommend for or against reverse mortgages. They do however recommend that borrowers take the time to become educated so that borrowers are doing what is right for their circumstances.

Conclusion: While reverse mortgages are not the solution for every senior, they may be a savior for cash poor seniors whose income is insufficient to cover their living expenses.

The value of your home is one of the biggest factors in how much you can borrow with a reverse mortgage. Generally speaking, you can usually get somewhere between 40% to 60% of your home's appraised value.

In a lawsuit filed late last week in the U.S. District Court of California's Central District, the CFPB alleged that Irvine, California-based American Advisors Group (AAG) sent borrowers deceptive and inflated home estimates in direct mailers to convince consumers to take out a reverse mortgage.

Specifically, the CFPB alleges that AAG: Deceptively inflated home values: In marketing their reverse mortgage products, AAG provided consumers with inflated estimates of home values to entice them to enter into negotiations to open a reverse mortgage.

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Agenices

Agenices of the One Reverse Mortgage TV Spot, 'Attention Homeowners 62 and Older'

One Reverse Mortgage TV commercial - Attention Homeowners 62 and Older
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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593 January 2, 2020