Find out all about your favorite commercial!

Advertisers

Advertisers of the GEICO TV Spot, 'History: Mona ...or Susan'

GEICO TV commercial - History: Mona ...or Susan
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - History: Mona ...or Susan is about.

GEICO TV commercial - History: Mona ...or Susan

In the world of advertising, creating memorable commercials is key to capturing the attention of audiences. One such TV spot that caught the attention of viewers is GEICO's "History: Mona...or Susan" commercial. This comedic advertisement takes a playful approach to history, intertwining the worlds of art and insurance in a way that is both entertaining and memorable.

The commercial begins with a black and white scene reminiscent of a classic art museum. We see the iconic Mona Lisa hanging on the wall, looking timeless and enigmatic as ever. The narrator introduces us to Mona, who is known for her mysterious smile that has captivated art enthusiasts for centuries.

But suddenly, a twist occurs. Another woman, Susan, emerges from the crowd, sporting a chic outfit and a confident attitude. The commercial poses the question: Who is this mysterious woman, and could she possibly be Mona, in disguise?

As Mona and Susan stand side by side, the commercial humorously highlights the differences between them, playing with the viewers' expectations. Mona is portrayed as reserved and modest, while Susan is bold and outgoing. This juxtaposition creates a playful dynamic that keeps viewers engaged.

The commercial showcases GEICO's insurance offerings by cleverly incorporating them into the narrative. As Mona and Susan compare their insurance coverage, it becomes clear that GEICO provides exceptional service that suits the needs of both reserved, timeless figures and modern, confident individuals.

Throughout the spot, the humor is emphasized by witty dialogue, humorous facial expressions, and clever visual gags. This combination ensures that viewers not only remember the commercial but also associate it with the GEICO brand.

Ultimately, the "History: Mona...or Susan" commercial is a prime example of how GEICO utilizes creativity, humor, and unexpected twists to create memorable advertising. By merging the worlds of art and insurance, GEICO successfully captures the attention of viewers and leaves a lasting impression.

GEICO TV commercial - History: Mona ...or Susan produced for GEICO was first shown on television on May 5, 2021.

Frequently Asked Questions about geico tv spot, 'history: mona ...or susan'

The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared. Successful ad campaigns from the past have proven animals create a strong connection between customers and companies.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.

In 1996, GEICO became a wholly owned subsidiary of Berkshire Hathaway, headed by Warren Buffett, one of the country's most successful investors. For the past several years, Fortune magazine has named Berkshire's property-casualty insurance operation the most admired in the country.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

the Government Employees Insurance Company In 1936, he put that plan into action, establishing the Government Employees Insurance Company - the company known and loved today as GEICO. Few people realize that GEICO was initially targeted to federal employees and certain categories of enlisted military officers.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Transcript

  • Boss: Hey, I'm glad I caught you.
  • Gecko: All right.
  • Gecko: "Good Driver Discounts: Now That's The Stuff.”
  • Boss: How 'bout this?
  • Gecko: "They're The Bee's Knees?”
  • Boss: Or this?
  • Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
  • Boss: Heh, yeah.

The Gecko's current appearance. The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood.

the Government Employees Insurance Company In 1936, he put that plan into action, establishing the Government Employees Insurance Company - the company known and loved today as GEICO.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood. Wood is an English actor who starred in the long-running series 'East Enders' until 2021, and several films including 'The Illusionist' (2006), 'Vera Drake' (2004), and 'Red Dwarf' (1999).

Videos

Watch GEICO TV Commercial, 'History: Mona ...or Susan'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in GEICO TV Spot, 'History: Mona ...or Susan'

Anisa Dema photo
Agenices

Agenices of the GEICO TV Spot, 'History: Mona ...or Susan'

GEICO TV commercial - History: Mona ...or Susan
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - History: Mona ...or Susan
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

GEICO Car Insurance
TV commercials

Similar commercials

Kohl's TV Spot, 'The Perfect Gift for Dad'
Grepolis TV Spot, 'Bravery'
593 January 2, 2020
Capital One TV Spot, 'Mona Lisa'
929 January 7, 2018
Lightlife TV Spot, 'Modern BBQ Meal'
Lightlife TV Spot, 'Modern Family Meal'
PediaSure Sidekicks TV Spot, 'Martian'
Orbeez TV Spot, 'Ladybug'
818 August 12, 2012
Sonic Drive-In Boneless Wings TV Spot, 'History Channel'
Sherwin-Williams TV Spot, 'Discovery Channel: Shark Week 2022'
Avocados From Mexico TV Spot, 'Green Dream'
Bounty TV Spot, 'Leftover Residue'
Avocados From Mexico TV Spot, 'A Day in the Life'