Samsung Mobile is a division of Samsung Electronics, a multinational conglomerate based in South Korea. Samsung Mobile is known for manufacturing a wide range of mobile devices, including smartphones...
In this captivating TV spot, Samsung Galaxy S7 Edge brings together two contrasting figures: the iconic rapper Lil Wayne and the esteemed actor William H. Macy. This unlikely pairing adds a unique and unexpected twist to the advertisement.
The TV spot opens with Lil Wayne, showcasing his magnetic and enigmatic aura. Dressed in his signature style, he stands in a dimly lit room, surrounded by an air of mystery. As the camera pans out, viewers notice an undeniably sleek Samsung Galaxy S7 Edge in his hand. Through his deep, raspy voice, Lil Wayne asks a simple question, "Why?" His inquiry echoes throughout the room, grabbing the attention of the audience.
As the screen transitions, the scene shifts to William H. Macy, known for his versatility and commanding on-screen presence. In stark contrast to Lil Wayne's ambiance, Macy is shown in a brightly lit space, exuding a level of sophistication and elegance. Holding the same Samsung Galaxy S7 Edge, he responds to Lil Wayne's question with a contemplative yet assured tone, "Why not?"
The TV spot continues with a seamless montage of diverse individuals, each representing various lifestyles, passions, and interests. They all hold the Samsung Galaxy S7 Edge, each finding their own answer to the question posed. From thrill-seekers capturing breathtaking moments to artists effortlessly unleashing their creativity, the Samsung Galaxy S7 Edge becomes the catalyst for their limitless possibilities.
Throughout the TV spot, Lil Wayne's captivating voice narrates the journey, encouraging viewers to question societal norms and embrace their individuality. Meanwhile, Macy offers a touch of wisdom, reminding us that exploring the unknown can lead to incredible discoveries.
As the advertisement concludes, the screen transitions back to Lil Wayne and Macy. Their eyes meet in a moment of recognition and shared understanding. With a nod, they acknowledge the power of the Samsung Galaxy S7 Edge's versatility in bringing people together, bridging seemingly different worlds.
In this TV spot, Samsung Galaxy S7 Edge harnesses the star power of Lil Wayne and William H. Macy to convey a message of limitless potential and the freedom to question convention. It celebrates individuality, encouraging viewers to dare to ask the question, "Why not?" and see where it leads them.
Samsung Galaxy S7 Edge TV commercial - Why? produced for Samsung Mobile was first shown on television on February 27, 2016.
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