About AflacAflac is a leading insurance company that helps individuals and families with their supplemental insurance needs. The company was founded in 1955 and is headquartered in Columbus, Georgia....
Aflac's TV spot, 'Bad Golfer' is a humorous advertisement that captures the plight of a subpar golfer on the course. The commercial opens with a man standing on a golf course, lining up his shot. He takes a swing and misses the ball completely, sending a cloud of dirt and grass flying into the air. The camera then pans out to show that the man is not alone; he is part of a group that includes his boss and coworkers.
As the golfers continue their round, the man's bad shots become progressively worse. He hits trees, rocks, and even a passing bird. Throughout all this, the man's coworkers begin to ridicule him, asking if he knows which end of the club to hold.
The commercial takes a sudden turn as the man's phone rings, and he answers it to hear the soothing voice of the Aflac duck. The man is relieved to hear that he has Aflac's supplemental insurance and can rely on its benefits if he were to become injured on the golf course.
The commercial ends with the man taking a final swing and hitting the ball perfectly straight. His coworkers are surprised, and he proudly exclaims that his new swing is thanks to Aflac.
Overall, the Aflac TV spot 'Bad Golfer' is a fun and entertaining commercial that showcases the benefits of supplemental insurance. By pairing humor with a relatable struggle, Aflac has effectively communicated the value of their product to viewers.
Aflac TV commercial - Bad Golfer produced for Aflac was first shown on television on February 6, 2014.
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