IntroductionChipotle Mexican Grill is a popular fast-casual restaurant that specializes in Mexican food. The company was founded in 1993 by Steve Ells and has since grown to become one of the most pop...
Chipotle Mexican Grill's TV Spot "They Know" is a captivating and thought-provoking advertisement that draws attention to the company's ethical and sustainable practices. The commercial begins with a farmer looking out over his fields and then shifts to showcase the ingredients used in Chipotle's food.
Throughout the ad, we hear a voiceover explaining that Chipotle doesn't just serve food, they serve real food. The voiceover goes on to explain that Chipotle uses fresh, real ingredients and that the animals in their supply chains are raised without antibiotics or added hormones. Additionally, the company's vegetables are grown sustainably and without pesticides.
The ad highlights Chipotle's commitment to ethically sourced ingredients and transparency in their supply chain. The message is clear: by choosing Chipotle, you know that you are getting real food made from real ingredients. The company's sustainable practices and commitment to ethical sourcing set them apart from their competitors, and they're not afraid to let consumers know it.
Overall, "They Know" is a poignant and effective advertisement that speaks to Chipotle's commitment to sustainability and transparency. It invites viewers to recognize the impact of their choices and to choose a company that aligns with their values.
Chipotle Mexican Grill TV commercial - They Know produced for Chipotle Mexican Grill was first shown on television on May 11, 2022.
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