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Chipotle Mexican Grill TV commercial - They Know
Chipotle Mexican Grill

IntroductionChipotle Mexican Grill is a popular fast-casual restaurant that specializes in Mexican food. The company was founded in 1993 by Steve Ells and has since grown to become one of the most pop...

What the Chipotle Mexican Grill TV commercial - They Know is about.

Chipotle Mexican Grill TV commercial - They Know

Chipotle Mexican Grill's TV Spot "They Know" is a captivating and thought-provoking advertisement that draws attention to the company's ethical and sustainable practices. The commercial begins with a farmer looking out over his fields and then shifts to showcase the ingredients used in Chipotle's food.

Throughout the ad, we hear a voiceover explaining that Chipotle doesn't just serve food, they serve real food. The voiceover goes on to explain that Chipotle uses fresh, real ingredients and that the animals in their supply chains are raised without antibiotics or added hormones. Additionally, the company's vegetables are grown sustainably and without pesticides.

The ad highlights Chipotle's commitment to ethically sourced ingredients and transparency in their supply chain. The message is clear: by choosing Chipotle, you know that you are getting real food made from real ingredients. The company's sustainable practices and commitment to ethical sourcing set them apart from their competitors, and they're not afraid to let consumers know it.

Overall, "They Know" is a poignant and effective advertisement that speaks to Chipotle's commitment to sustainability and transparency. It invites viewers to recognize the impact of their choices and to choose a company that aligns with their values.

Chipotle Mexican Grill TV commercial - They Know produced for Chipotle Mexican Grill was first shown on television on May 11, 2022.

Frequently Asked Questions about chipotle mexican grill tv spot, 'they know'

(/tʃɪˈpoʊtleɪ/, chih-POHT-lay), often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer.

Chipotle Mexican Grill Inc (Chipotle) is an operator of the fast-food chain in the US. The company, through its subsidiaries, operates restaurants under the Chipotle brand. Its menu offering includes tacos, burritos, salads, and burrito bowls (a burrito without the tortilla).

According to the Wall Street Journal, Chipotle is facing four major challenges right now: slowing sales growth, a tightening labor market, supply chain issues, and new attacks from critics.

They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Chipotle last advertised a new product in September, 2022.

One of the keys to Chipotle's success is its small menu. A smaller menu has three benefits. First, since Chipotle only stocks fresh ingredients, there is always a chance of food spoilage. The small menu reduces the number of ingredients needed on-hand, thus reducing the likelihood of waste.

High-Quality Fast-Food: Typically, high-quality food and hasty food preparation doesn't come hand-in-hand. There's usually a trade off involved. Not with Chipotle. Chipotle's meat is naturally raised, tastes fantastic, and their unique assembly line structure allows for quick burrito preparation.

What's more, Chipotle believes that its top performers exhibit 13 distinctive characteristics. They strive to find people who are: motivated, infectiously enthusiastic, respectful, curious, presentable, happy, honest, polite, smart, ambitious, high energy, hospitable, and conscientious.

Chipotle's motto of “food with integrity” was inspired by what founder Steve Ells learned about American food production. Ells became committed to serving food that was ethically and naturally produced, which Chipotle claims results in meat that is tastier than what other restaurants serve.

Venables Bell & Partners Developed with Venables Bell & Partners (VB&P), “As Real as It Gets” represents the company's first use of national broadcast television as a significant component of an advertising campaign.

non-traditional advertising Chipotle focuses on non-traditional advertising and majorly relies upon the “word of mouth” marketing strategy. This is working very well for the brand as in 2014, Chipotle's store sales were up by 13.4% and eventually their revenue by 24.4%, that is $904,200,000 of money from the burrito.

Del Taco topped the list ranking value, while Chipotle ranked first in food quality, overall cleanliness and healthy options. Although it ranked third overall last year, Qdoba did not receive enough votes to make the list this year.

12 Mind Blowing Facts You Never Knew About Chipotle

  • Chipotle has their very own DJ.
  • You get WAY more food when you order a burrito bowl.
  • McDonald's does NOT own Chipotle.
  • Free burrito coins (and cards) actually exist!
  • Contrary to popular belief, Chipotle does not have a secret menu.

Videos

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Actors

Actors who starred in Chipotle Mexican Grill TV Spot, 'They Know'

Brandon M .Reeves photo
Products

Products Advertised

Chipotle Mexican Grill App
Chipotle Mexican Grill Burrito
Chipotle Mexican Grill Burrito Bowl
Chipotle Mexican Grill Chips
Tractor Beverage Co. Organic Black Tea
Tractor Beverage Co. Organic Lemonade
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