What the Sprint TV commercial - The Big Move is about.

Sprint TV Spot, 'The Big Move' depicts the story of a family moving to a new house and the challenges they face during the moving process. The ad starts with a close-up shot of a young girl, who is lying on the floor, looking at the ceiling. Suddenly, she exclaims, "Mom, can we move back to the old house?" The mother consoles her daughter and assures her that everything will be fine.

The ad then shows the family packing their belongings while simultaneously watching a live football game on Sprint TV. When they realize that they need to disassemble their giant screen TV and move it carefully, they panic. However, the Sprint representative suggests that they can simply watch the game on their mobile phones using Sprint TV, which they do.

Throughout the ad, the family relies heavily on Sprint TV to keep them entertained during the moving process. They watch various programs on their phones, including a cooking show, live news, and even a karaoke show to keep them in high spirits. Sprint TV becomes a vital companion that keeps them amused and stress-free throughout their move.

The ad ends with the family finally reaching their new house, exhausted but happy. As they unpack their belongings, they set up their new giant screen TV, which has been safely transported with Sprint's help. The father points the remote control towards the TV and declares, "You make the big move easy, Sprint," while the Sprint representative smiles at the satisfied family.

Overall, Sprint's use of a relatable storyline and humor makes the commercial effective in showcasing the convenience of Sprint TV, even during the most challenging moments. It highlights the fact that Sprint TV is a reliable and robust platform that can make everyday events, such as moving homes, more manageable and enjoyable.

Sprint TV commercial - The Big Move produced for Sprint was first shown on television on October 28, 2015.