What the CarMax TV commercial - School Start is about.

Title: CarMax TV Spot Review - "School Start"

Introduction:The CarMax TV Spot titled "School Start" is a humorous and relatable advertisement that highlights the convenience and reliability of CarMax's car-buying experience. With a combination of clever humor, captivating visuals, and a catchy jingle, this commercial aims to resonate with viewers, showcasing CarMax as a trustworthy destination for car shopping.

Synopsis:The TV spot begins with a scene of parents and their kids preparing for the new school year. As the kids rush out the door with their backpacks, it becomes apparent that they have outgrown their parents' old and unreliable vehicles. This is when the parents realize they need to find a reliable car to keep up with their growing families.

Cut to a vibrant CarMax dealership, filled with a wide range of cars and friendly sales associates. The camera pans across the showroom, highlighting the wide variety of vehicles available. The parents are immediately drawn to a car that suits their needs, looking stylish and spacious enough for their kids and their busy schedules.

The commercial takes a light-hearted turn as one of the parents is amazed by the low price of the car. The sales associate emphasizes CarMax's fixed, transparent pricing policy, ensuring customers that there are no haggling or hidden fees involved. This transparent approach reassures the parents that they are making a wise investment that won't break the bank.

With a catchy jingle playing in the background, the parents take their newly purchased car for a spin, reveling in the joy of a reliable vehicle they can trust. The advertisement concludes with CarMax's tagline: "CarMax: Love your car, guaranteed," emphasizing the company's commitment to customer satisfaction and the quality of their vehicles.

Conclusion:The CarMax TV Spot, aptly titled "School Start," effectively delivers its message by using humor and relatability to highlight CarMax as a go-to destination for purchasing reliable and affordable cars. By showcasing a seamless car-buying experience and emphasizing transparent pricing, the commercial effectively appeals to viewers' desire for quality and peace of mind when it comes to their family's transportation needs. CarMax's commitment to customer satisfaction and their extensive inventory of vehicles are key selling points that make this TV spot a memorable and effective advertisement.

CarMax TV commercial - School Start produced for CarMax was first shown on television on November 19, 2012.