What the Breyers Carb Smart TV commercial - Permission to Dig In? is about.

The Breyers Carb Smart TV spot, 'Permission to Dig In,' is a 30-second advertising campaign that showcases the brand's line of low-carb ice cream. The ad features a group of people indulging in a tub of Breyers Carb Smart ice cream as they enjoy their guilt-free indulgence.

The TV spot opens with a close-up of a spoonful of the low-carb ice cream followed by shots of people digging into their tubs while enjoying a desert. The narrator's voice encourages viewers to "go ahead, give in. It's okay," before emphasizing the ice cream's low-carb and high-protein content.

The voiceover highlights that the product allows viewers to indulge without the guilt, and that they don't have to sacrifice taste to meet their health goals. The advertisement ends with a final shot of a spoonful of ice cream, and the tagline "Breyers Carb Smart: Permission to Dig In."

Overall, the Breyers Carb Smart TV spot effectively delivers its message of indulgence without guilt, while emphasizing the product's low-carb, high-protein benefits. The ad successfully aligns the product with health-conscious consumers looking for delicious desserts that don't compromise their health goals.

Breyers Carb Smart TV commercial - Permission to Dig In? produced for Breyers was first shown on television on April 24, 2023.