What the Olay TV commercial - Maximize Us: STEM Anthem is about.

Title: Olay TV Spot, 'Maximize Us: STEM Anthem' Featuring Jennifer Hudson, Busy Philipps

Introduction:In a groundbreaking move, Olay, the popular skincare brand, released a new TV spot titled "Maximize Us: STEM Anthem." This empowering advertisement brings together two incredible talents, actress Jennifer Hudson and comedian Busy Philipps, to inspire and encourage young girls to pursue careers in STEM (Science, Technology, Engineering, and Mathematics). Through a catchy anthem and a visually captivating narrative, Olay aims to break down barriers and amplify the voices of women in these male-dominated fields.

Body:

1. Setting the Stage:The TV spot begins with a vibrant and futuristic classroom environment, where girls of all ages are engaged in various STEM activities. The atmosphere is filled with excitement, curiosity, and a sense of limitless possibilities. The spot captures their energy and enthusiasm, setting the stage for a powerful message ahead.

2. The Powerful Anthem:The camera zooms in on Jennifer Hudson, who takes the center stage, surrounded by a group of girls. She starts to sing a catchy anthem that resonates with the aspirations and dreams of young girls interested in STEM. The lyrics encapsulate strength, ambition, and the potential to make a difference through the pursuit of scientific knowledge.

3. The Journey:As the anthem continues, the spotlight shifts to Busy Philipps, who plays a STEM instructor. She guides the young girls through different experiments, showcasing the importance of scientific exploration and innovation. The spot highlights the curiosity, teamwork, and problem-solving skills inherent in STEM fields, encouraging young girls to embrace their abilities without fear or hesitation.

4. Breaking Stereotypes:The TV spot tackles gender stereotypes head-on as the girls defy societal expectations and push boundaries. The spot emphasizes that STEM is for everyone and empowers young girls to dream big, challenging the notion that these fields are only reserved for men.

5. Inspiring Representation:Throughout the commercial, diversity and representation play a crucial role. The spot captures the rich tapestry of young girls from different backgrounds, ethnicities, and abilities, underlining that STEM is inclusive. Olay leverages the influential platform of Jennifer Hudson and Busy Philipps to inspire girls by providing relatable role models who have achieved success in their respective careers.

6. Olay's Support:The TV spot concludes by showcasing Olay's commitment to supporting women in STEM. It highlights the brand's partnership with Girls Who Code, an organization dedicated to closing the gender gap in technology. Olay's initiative actively promotes scholarships and resources, enabling young girls to pursue their STEM dreams and change the world.

Conclusion:Olay's TV spot, "Maximize Us: STEM Anthem," featuring Jennifer Hudson and Busy Philipps, delivers a powerful and uplifting message. Through a catchy anthem, inspiring representation, and a focus on breaking gender stereotypes, Olay encourages and empowers young girls to pursue careers in STEM fearlessly. This groundbreaking advertisement opens doors, ignites passion, and underscores the limitless potential inherent in every young girl's dreams of scientific excellence. Olay's dedication to supporting women in STEM showcases their commitment to a brighter, more inclusive future.

Olay TV commercial - Maximize Us: STEM Anthem produced for Olay was first shown on television on February 10, 2021.