Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income. ...

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

What is a target market? A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.

While Walmart customers span a variety of age groups, Target's appeal is most strongly concentrated among those from ages 25-44.

Target has more than 1,897 stores in the US, and makes over $92 billion in annual sales. The Minneapolis-based retailer has the second-highest customer loyalty, coming in behind Walmart. Target's average customer is a woman who is 39 years old, white, married, with a household income of $80,000.

What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.

Target Customers For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.