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Advertisers of the 2012 Buick Verano TV Spot, 'Tour Bus' Featuring The Neon Trees

2012 Buick Verano TV commercial - Tour Bus
Buick

Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...

What the 2012 Buick Verano TV commercial - Tour Bus is about.

2012 Buick Verano TV commercial - Tour Bus

The 2012 Buick Verano TV spot titled 'Tour Bus' featuring the Neon Trees was a breakthrough commercial that elevated the brand's image among younger audiences. The ad showcased the sleek and stylish design of the car while drawing parallels between the smooth ride of the car and the band's music.

The commercial opens with the Neon Trees band members sitting in the back of a rusty old tour bus, complaining about the bumpy and uncomfortable ride. Suddenly, the bus comes to an abrupt halt, and the band members step out, amazed by the sight of a brand new Buick Verano parked beside the bus.

As the band members pile into the car, they marvel at the comfortable and smooth ride that the car provides, even on rough terrain. As they cruise around town, the car's luxurious interior, advanced technology, and fuel efficiency are showcased, making it clear that the Verano is more than just a pretty face.

The Neon Trees provide the perfect soundtrack for the ad with their hit song 'Everybody Talks,' which seamlessly blends with the visuals, providing a catchy and energetic vibe that enhances the viewing experience.

Overall, the 'Tour Bus' commercial was a huge success, as it effectively conveyed the car's high-quality features while also finding a unique and engaging way to connect with younger, music-loving audiences. The commercial exemplifies the importance of thoughtful and creative advertising, which can have a profound impact on the way customers see a brand's image.

2012 Buick Verano TV commercial - Tour Bus produced for Buick was first shown on television on June 21, 2012.

Song from commercial 2012 Buick Verano TV Spot, 'Tour Bus' Featuring The Neon Trees

"Everybody Talks" by Neon Trees

"Everybody Talks" is a song by American rock band Neon Trees , released as the lead single from their second studio album, "Picture Show", on December 20, 2011. The song was written by the band's lead vocalist Tyler Glenn, and was produced by Justin Meldal-Johnsen.

Lyrics and Meaning

The song's lyrics speak about the excitement and confusion of a new romantic relationship, with lines like "It started with a whisper / And that was when I kissed her" conveying the thrill of a sudden and unexpected connection. However, there is also a hint of caution in the lyrics, with lines like "It feels like love but it's a warning / And it might be now or never" suggesting that the relationship may not be entirely stable or trustworthy.

According to Tyler Glenn, the song was also partly inspired by his own personal experiences with coming out as a queer person. He has stated that the song's upbeat and catchy sound was a deliberate choice to mask the hidden messages in the lyrics, which were a way of expressing his own queerness while still in the closet.

Reception and Legacy

"Everybody Talks" was a commercial success, peaking at number six on the Billboard Hot 100 and becoming Neon Trees' first top 10 hit. The song also received positive reviews from music critics, who praised its catchy melody and infectious energy.

Since its release, "Everybody Talks" has remained a popular and enduring song, with its upbeat sound and relatable lyrics continuing to resonate with audiences. It has been covered by various artists, such as Catbite, and has been used in several films and TV shows, including "Glee" and "The Croods".

Videos

Watch 2012 Buick Verano TV Commercial, 'Tour Bus'

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Actors

Actors who starred in 2012 Buick Verano TV Spot, 'Tour Bus' Featuring The Neon Trees

Emil Beheshti photo
Kevin Bacon photo
Neon Trees photo
Agenices

Agenices of the 2012 Buick Verano TV Spot, 'Tour Bus' Featuring The Neon Trees

2012 Buick Verano TV commercial - Tour Bus
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2012 Buick Verano TV commercial - Tour Bus
Engage M-1

Engage M-1 is a company that specializes in the development and manufacturing of electric motorcycles. The company was founded in 2019 by a team of passionate engineers who shared a common goal of dev...

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Products Advertised

2012 Buick Verano
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