Enterprise is a renowned multinational company that specializes in vehicle rental and transportation services. Founded in 1957 by Jack Taylor, the company has grown to become one of the largest provid...
The Enterprise TV spot titled 'Spirit' is an emotionally charged advertisement that highlights the brand's commitment to providing exceptional customer service. The ad opens with a shot of a father and son in a car, with the father handing over the car keys to his teenage son so that he can learn to drive. As they start driving, the boy becomes increasingly confident in his driving, eventually overtaking his dad.
The voice-over then kicks in, narrating the story of a company founded on a simple premise: treating customers as they would like to be treated. This ethos, reinforced by the sight of an Enterprise rental car being cleaned and polished, echoes throughout the commercial, as we see a number of customers being served by attentive and caring Enterprise staff.
In one scene, a new mother and her family are stranded in the parking lot of a hospital, with a flat tire. An Enterprise representative comes to their rescue, providing a clean, upgraded rental car, completely free of charge. In another, we see an elderly woman being picked up and driven to her family, who are waiting for her with open arms.
The ad concludes with the father and son arriving home, with the son handing back the keys to his dad, the latter nodding approvingly. The message is clear: Enterprise is a brand focused on empathy, care, and service, aiming to provide customers with a sense of freedom and comfort as they navigate the world around them.
Overall, the 'Spirit' TV spot is a beautifully crafted advertisement, designed to highlight the spirit of the Enterprise brand, while evoking feelings of warmth, love, and compassion.
Enterprise TV commercial - Spirit produced for Enterprise was first shown on television on March 2, 2014.
"Send Me on My Way" by Rusted Root
"Send Me on My Way" is a song by the American worldbeat rock band Rusted Root. It was originally released as a rough version on their 1992 album "Cruel Sun" before being re-recorded for their 1994 album "When I Woke". The song was a commercial success , reaching #72 on the US Billboard Hot 100 chart and becoming one of the band's most popular songs.
Meaning of the Song
The lyrics of "Send Me on My Way" are open to interpretation, but according to lead singer Michael Glabicki, the song is about "finding your own way and being okay with that." The song encourages listeners to live their lives on their own terms and to trust their instincts, even if it means taking risks and facing challenges.
Recording Process and Credits
All seven members of Rusted Root shared songwriting credit for "Send Me on My Way". According to Glabicki, the song was recorded in a barn in Pennsylvania and the band experimented with different sounds and instruments to create a unique and energetic sound.
Legacy and Impact
"Send Me on My Way" has become one of Rusted Root's most popular songs and has been featured in numerous movies, TV shows, and commercials. The song's upbeat and catchy melody has made it a favorite among fans of alternative rock and world music, and it continues to be a popular choice for playlists and radio stations.
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