HUMIRA is not a company, but rather a brand name for a medication used to treat various autoimmune conditions, including psoriasis. The company behind HUMIRA is AbbVie Inc., a renowned pharmaceutical...
The HUMIRA TV Spot, 'Niece' is a powerful advertisement that tells a moving story about a family affected by rheumatoid arthritis. The advertisement starts with an image of a young girl playing with a dollhouse as her uncle talks about his sister, who suffers from rheumatoid arthritis. The uncle explains how difficult it is for his sister to perform everyday tasks, and how her condition has made her withdraw from her family and friends.
The advertisement then shows the niece playing with her toys as her mother watches on, concerned. The mother then glances at her sister, who is sitting alone at the kitchen table, staring into space. The camera then focuses on the aunt's hands, which show the visible signs of arthritis.
In the next scene, the family is seen at a restaurant, with the aunt struggling to cut her food. The niece then looks at her aunt and realizes the struggle she is going through. The niece then takes her aunt's hand and looks at her with a look of empathy and love.
The advertisement then introduces HUMIRA, a medication that can help relieve the symptoms of rheumatoid arthritis. The aunt is then seen taking the medication and experiencing a significant improvement in her condition. She is then seen playing and interacting with her niece, as if nothing had ever been wrong.
The HUMIRA TV Spot, 'Niece' is a touching advertisement that shows the impact rheumatoid arthritis can have on a family. The advertisement uses a realistic portrayal of a family dealing with the condition, making it easy for viewers to relate to possible scenarios. Ultimately, the advertisement promotes HUMIRA as an effective medication that can help alleviate the symptoms of rheumatoid arthritis, giving hope to those affected by the condition.
HUMIRA TV commercial - Niece produced for HUMIRA [Psoriasis] was first shown on television on July 16, 2012.
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