What the Sprint/Nextel TV Commercial For Data Dilemma Techno is about.

In 2011, Sprint/Nextel released a TV commercial for their Data Dilemma Techno campaign that featured NASCAR driver Jimmie Johnson. The commercial opens with Johnson sitting in his race car, wearing his iconic blue and white Lowe's racing suit. His voiceover explains the dilemma he faces as a driver, needing up-to-date information at all times in order to win races. However, the more data he uses, the more he runs the risk of going over his data limit and incurring expensive overage charges.

As Johnson speeds down the racetrack, we see flashes of the different technologies he uses to stay connected, including a tablet and smartphone. He even jokes that he's been using his phone so much that he's "been mistaken for a 14-year-old girl." However, despite his reliance on these devices, he's always worried about going over his data limit.

Enter the Sprint/Nextel Data Dilemma Techno solution. Johnson activates the feature on his smartphone, which automatically switches to Wi-Fi whenever it's available, reducing the amount of data used. With a sigh of relief, he's able to concentrate on his driving, knowing that he won't face any unwanted charges at the end of the month.

As the commercial concludes, Johnson confidently drives through the finish line, emblematic of the savings and security provided by Sprint/Nextel's innovative new feature. The commercial ends with a voiceover encouraging customers to switch to Sprint/Nextel and solve their own data dilemma with Techno.

Sprint/Nextel TV Commercial For Data Dilemma Techno produced for Sprint was first shown on television on June 27, 2012.