What the NBA Cares TV commercial - Be Kind is about.

Title: NBA Cares TV Spot, 'Be Kind': A Heartwarming Tale of Compassion

Introduction:The NBA Cares TV Spot, 'Be Kind', featuring NBA stars Kevin Love, DeAndre Jordan, and Layshia Clarendon, is a powerful and heartwarming advertisement that highlights the importance of kindness and compassion in our daily lives. This impactful TV spot showcases the incredible efforts of these basketball icons, who demonstrate not only their athletic prowess but also their commitment to making a positive impact on society.

Body:

1. Setting the Stage:The TV spot opens with a scene set in a vibrant city neighborhood, bustling with life. The camera pans across children playing basketball, families enjoying their time together, and diverse communities coming together in unity.

2. A Chance Encounter:The narrative centers around Kevin Love, DeAndre Jordan, and Layshia Clarendon, who coincidentally find themselves in the same neighborhood on a break from their busy NBA schedules. The players are seen walking individually, observing the world around them.

3. Spreading Kindness:As the players walk, they witness various acts of kindness taking place around them. Kevin Love first notices a youngster struggling to reach a basketball hoop, attempting to play the game like his idols. Without hesitation, Love lends a helping hand, adjusting the hoop so the child can effortlessly score his first basket.

4. A Compassionate Gesture:Next, DeAndre Jordan's attention is caught by a group of kids engaged in a lively game of street basketball. He joins them, offering friendly words of encouragement and showing off his signature moves, captivating the children and inspiring them with his skills and spirit.

5. Encouraging Inclusivity:Amidst the heartwarming scenes, Layshia Clarendon embraces her role in promoting inclusivity. She notices a young girl sitting alone on the sidelines, feeling left out and excluded. Tenderly, Clarendon approaches her, inviting her to join in the game and ensuring that her day takes a turn for the better.

6. Uniting on Common Ground:As the TV spot reaches its crescendo, the three athletes serendipitously converge in a local park. Encouraged by the spirit of kindness they have witnessed, they realize the power they hold as role models and influencers. United by their desire to make a difference, they decide to join forces and collectively spread kindness and compassion.

7. The NBA Cares Mission:The TV spot concludes with a poignant message from the NBA, highlighting the league's commitment

NBA Cares TV commercial - Be Kind produced for NBA Cares was first shown on television on May 18, 2020.